Exploring the Dimensions of Customer perceived value of General Insurance

Thiruvattal, E. and Petrovici, Dan Alex (2008) Exploring the Dimensions of Customer perceived value of General Insurance. In: Academy of Marketing Science, May 2008, Vancouver. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Rebecca Stevenson
Date Deposited:	16 Dec 2009 12:12
Last Modified:	03 Jun 2014 14:12
Resource URI:	https://kar.kent.ac.uk/id/eprint/23497 (The current URI for this page, for reference purposes)