Consumer Evaluation of Advertising: Demographic and Segmentation Effects

Marinov, Marin and Petrovici, Dan Alex (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not available from this repository. (Contact us about this Publication)
Item Type: Article
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Kasia Senyszyn
Date Deposited: 09 Jun 2011 09:51
Last Modified: 03 Jun 2014 13:53
Resource URI: https://kar.kent.ac.uk/id/eprint/27895 (The current URI for this page, for reference purposes)
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