Petrovici, Dan Alex, Ford, J.B., Whitelock, J., Hermann, J.L., Diannoux, C. (2016) The Effectiveness of Comparative Advertising: The Role of Consumer Motivation and Familiarity. In: 2016 AMS World Marketing Congress, July 20 - July 22, 2016, Paris, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:78543)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: https://www.ams-web.org/events/EventDetails.aspx?i... |
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| Item Type: | Conference or workshop item (Paper) |
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| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
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| Depositing User: | Dan Petrovici |
| Date Deposited: | 11 Nov 2019 13:44 UTC |
| Last Modified: | 20 May 2025 12:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/78543 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Petrovici, Dan Alex.
| Creator's ORCID: |
 https://orcid.org/0000-0002-2688-5439
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