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Number of items: 21.

A

Amankwah-Amoah, J., Boso, Nathaniel, Debrah, Y. A. (2018) Africa Rising in an Emerging World: An International Marketing Perspective. International Marketing Review, 35 (4). pp. 550-559. ISSN 0265-1335. (doi:10.1108/IMR-02-2017-0030) (KAR id:60548)

C

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249) (KAR id:48059)

Chandrasapth, Koblarp, Yannopoulou, Natalia, Schoefer, Klaus, Licsandru, Tana Cristina, Papadopoulos, Thanos (2021) Conflict in online consumption communities: A systematic literature review and directions for future research. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-02-2021-0059) (KAR id:90001)

Czinkota, M., Ronkainen, I.A. (1987) Coping with increased trade interdependence. International Marketing Review, 4 (1). pp. 9-15. ISSN 0265-1335. (doi:10.1108/eb008319) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58257)

Czinkota, M. (1985) Distribution of Consumer Products in Japan. International Marketing Review, 2 (3). pp. 39-51. ISSN 02651335 (ISSN). (doi:10.1108/eb008282) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58259)

Crick, D., Czinkota, M. (1995) Export assistance: Another look at whether we are supporting the best programmes. International Marketing Review, 12 (3). pp. 61-72. ISSN 0265-1335. (doi:10.1108/02651339510091708) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58250)

Czinkota, M., Ursic, M.L. (1983) Impact of export growth expectations on smaller firms. International Marketing Review, 1 (2). pp. 26-33. ISSN 0265-1335. (doi:10.1108/eb008249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58263)

D

Debrah, Y.A., Boso, N., Amankwah-Amoah, J. (2018) International marketing strategies of emerging market firms: Nature, boundary conditions, antecedents, and outcomes. International Marketing Review, 35 (2). pp. 202-214. ISSN 0265-1335. (doi:10.1108/IMR-01-2017-0008) (KAR id:57741)

H

Hook, R.C., Czinkota, M. (1988) Export activities and prospects of hawaiian firms. International Marketing Review, 5 (4). pp. 51-57. ISSN 0265-1335. (doi:10.1108/eb008365) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58256)

K

Konara, Palitha, Stone, Zita, Mohr, Alex (2020) Explaining alternative termination modes of international joint ventures. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-02-2019-0085) (KAR id:82131)

Khan, Zaheer, Lew, Y.K., Park, B.I. (2015) Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy. International Marketing Review, 32 (5). pp. 463-491. ISSN 0265-1335. (doi:10.1108/IMR-01-2014-0017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59836)

L

Lee, Keon Bong, Wong, Veronica (2010) New Product Development Proficiency and Multi-country Product Rollout Timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 0265-1335. (doi:10.1108/02651331011020393) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32822)

M

Mwiti, Fredah, Onyas, Winfred Ikiring (2018) Framing Hybrid Exchanges in Subsistence Contexts. International Marketing Review, 35 (4). pp. 601-618. ISSN 0265-1335. E-ISSN 0265-1335. (doi:10.1108/IMR-08-2016-0162) (KAR id:62450)

Mohr, Alexander T., Batsakis, Georgios (2014) Intangible assets, international experience and the internationalisation speed of retailers. International Marketing Review, 31 (6). pp. 601-620. ISSN 0265-1335. (doi:10.1108/IMR-09-2013-0186) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:43054)

O

Osei, Collins, Amankwah-Amoah, J., Khan, Zaheer, Gutu, Mavis, Omar, Maktoba (2019) Developing and deploying marketing agility in an emerging economy: The case of Blue Skies. International Marketing Review, 36 (2). pp. 190-212. ISSN 0265-1335. (doi:10.1108/IMR-12-2017-0261) (KAR id:67570)

P

Puthusserry, Pushyarag N., Khan, Zaheer, Rodgers, Peter (2018) International New Ventures Market Expansion through Collaborative Entry Modes: A Study of the Experience of Indian and British ICT Firms. International Marketing Review, 35 (6). pp. 890-913. ISSN 0265-1335. (doi:10.1108/IMR-01-2017-0001) (KAR id:60735)

Petrovici, Dan Alex, Marinova, Svetla, Marinov, Marin, Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (doi:10.1108/02651330710827988) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2255)

Perks, H., Wong, Veronica (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335. (doi:10.1108/02651330310485135) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32833)

Q

Qionglei, Yu, Yen, Dorothy A., Cappellini, Benedetta, Wang, Cheng Lu (2019) From West to East: British Sojourners' Acculturation in China. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-12-2018-0362) (KAR id:75787)

T

Tantawy, Ahmed, Amankwah-Amoah, J., Puthusserry, Pushyarag (2023) Political Ties in Emerging Markets: A Systematic Review and Research Agenda. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-09-2022-0197) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100580)

W

Wong, Veronica (2002) Antecedents of International New Product Rollout Timeliness. International Marketing Review, 19 (2). pp. 120-132. ISSN 0265-1335. (doi:10.1108/02651330210424999) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32834)

This list was generated on Tue Apr 23 22:37:52 2024 BST.