Czinkota, M. (1985) Distribution of Consumer Products in Japan. International Marketing Review, 2 (3). pp. 39-51. ISSN 02651335 (ISSN). (doi:10.1108/eb008282) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58259)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1108/eb008282 |
Abstract
This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1108/eb008282 |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 03 Nov 2016 15:04 UTC |
| Last Modified: | 05 Nov 2024 10:49 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/58259 (The current URI for this page, for reference purposes) |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):
Altmetric
Altmetric
