Browse by Journal

Group by: Creator's name | Item Type | Date | No Grouping

Jump to: 2023 | 2021 | 2020 | 2019 | 2018 | 2016 | 2015 | 2014 | 2010 | 2007 | 2003 | 2002 | 1995 | 1988 | 1987 | 1985 | 1983

Number of items: 21.

2023

Tantawy, Ahmed, Amankwah-Amoah, J., Puthusserry, Pushyarag (2023) Political Ties in Emerging Markets: A Systematic Review and Research Agenda. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-09-2022-0197) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100580)

2021

Chandrasapth, Koblarp, Yannopoulou, Natalia, Schoefer, Klaus, Licsandru, Tana Cristina, Papadopoulos, Thanos (2021) Conflict in online consumption communities: A systematic literature review and directions for future research. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-02-2021-0059) (KAR id:90001)

2020

Konara, Palitha, Stone, Zita, Mohr, Alex (2020) Explaining alternative termination modes of international joint ventures. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-02-2019-0085) (KAR id:82131)

2019

Osei, Collins, Amankwah-Amoah, J., Khan, Zaheer, Gutu, Mavis, Omar, Maktoba (2019) Developing and deploying marketing agility in an emerging economy: The case of Blue Skies. International Marketing Review, 36 (2). pp. 190-212. ISSN 0265-1335. (doi:10.1108/IMR-12-2017-0261) (KAR id:67570)

Qionglei, Yu, Yen, Dorothy A., Cappellini, Benedetta, Wang, Cheng Lu (2019) From West to East: British Sojourners' Acculturation in China. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-12-2018-0362) (KAR id:75787)

2018

Amankwah-Amoah, J., Boso, Nathaniel, Debrah, Y. A. (2018) Africa Rising in an Emerging World: An International Marketing Perspective. International Marketing Review, 35 (4). pp. 550-559. ISSN 0265-1335. (doi:10.1108/IMR-02-2017-0030) (KAR id:60548)

Mwiti, Fredah, Onyas, Winfred Ikiring (2018) Framing Hybrid Exchanges in Subsistence Contexts. International Marketing Review, 35 (4). pp. 601-618. ISSN 0265-1335. E-ISSN 0265-1335. (doi:10.1108/IMR-08-2016-0162) (KAR id:62450)

Puthusserry, Pushyarag N., Khan, Zaheer, Rodgers, Peter (2018) International New Ventures Market Expansion through Collaborative Entry Modes: A Study of the Experience of Indian and British ICT Firms. International Marketing Review, 35 (6). pp. 890-913. ISSN 0265-1335. (doi:10.1108/IMR-01-2017-0001) (KAR id:60735)

Debrah, Y.A., Boso, N., Amankwah-Amoah, J. (2018) International marketing strategies of emerging market firms: Nature, boundary conditions, antecedents, and outcomes. International Marketing Review, 35 (2). pp. 202-214. ISSN 0265-1335. (doi:10.1108/IMR-01-2017-0008) (KAR id:57741)

2016

Chan, Fanny Fong Yee, Petrovici, Dan Alex, Lowe, Ben (2016) Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review, 33 (1). pp. 5-24. ISSN 0265-1335. (doi:10.1108/IMR-07-2014-0249) (KAR id:48059)

2015

Khan, Zaheer, Lew, Y.K., Park, B.I. (2015) Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy. International Marketing Review, 32 (5). pp. 463-491. ISSN 0265-1335. (doi:10.1108/IMR-01-2014-0017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:59836)

2014

Mohr, Alexander T., Batsakis, Georgios (2014) Intangible assets, international experience and the internationalisation speed of retailers. International Marketing Review, 31 (6). pp. 601-620. ISSN 0265-1335. (doi:10.1108/IMR-09-2013-0186) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:43054)

2010

Lee, Keon Bong, Wong, Veronica (2010) New Product Development Proficiency and Multi-country Product Rollout Timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 0265-1335. (doi:10.1108/02651331011020393) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32822)

2007

Petrovici, Dan Alex, Marinova, Svetla, Marinov, Marin, Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. ISSN 0265-1335. (doi:10.1108/02651330710827988) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2255)

2003

Perks, H., Wong, Veronica (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335. (doi:10.1108/02651330310485135) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32833)

2002

Wong, Veronica (2002) Antecedents of International New Product Rollout Timeliness. International Marketing Review, 19 (2). pp. 120-132. ISSN 0265-1335. (doi:10.1108/02651330210424999) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32834)

1995

Crick, D., Czinkota, M. (1995) Export assistance: Another look at whether we are supporting the best programmes. International Marketing Review, 12 (3). pp. 61-72. ISSN 0265-1335. (doi:10.1108/02651339510091708) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58250)

1988

Hook, R.C., Czinkota, M. (1988) Export activities and prospects of hawaiian firms. International Marketing Review, 5 (4). pp. 51-57. ISSN 0265-1335. (doi:10.1108/eb008365) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58256)

1987

Czinkota, M., Ronkainen, I.A. (1987) Coping with increased trade interdependence. International Marketing Review, 4 (1). pp. 9-15. ISSN 0265-1335. (doi:10.1108/eb008319) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58257)

1985

Czinkota, M. (1985) Distribution of Consumer Products in Japan. International Marketing Review, 2 (3). pp. 39-51. ISSN 02651335 (ISSN). (doi:10.1108/eb008282) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58259)

1983

Czinkota, M., Ursic, M.L. (1983) Impact of export growth expectations on smaller firms. International Marketing Review, 1 (2). pp. 26-33. ISSN 0265-1335. (doi:10.1108/eb008249) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58263)

This list was generated on Sun May 5 22:26:42 2024 BST.