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Distribution of Consumer Products in Japan

Czinkota, M. (1985) Distribution of Consumer Products in Japan. International Marketing Review, 2 (3). pp. 39-51. ISSN 02651335 (ISSN). (doi:10.1108/eb008282) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58259)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1108/eb008282

Abstract

This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration.

Item Type: Article
DOI/Identification number: 10.1108/eb008282
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Michael Czinkota
Date Deposited: 03 Nov 2016 15:04 UTC
Last Modified: 16 Nov 2021 10:23 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/58259 (The current URI for this page, for reference purposes)

University of Kent Author Information

Czinkota, M..

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