Yan, Ji, Senmao, Xia, Tian, Kun, Fernandes, Kieran (2026) Digital transformation and international marketing strategy: A review, synthesis and future research agenda. International Marketing Review, . ISSN 0265-1335. (In press) (doi:10.1108/IMR-03-2025-0098) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:116877)
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![[thumbnail of Digital Transformation and International Marketing_Tian_AAM.pdf]](https://kar.kent.ac.uk/style/images/fileicons/application_pdf.png) |
| Official URL: https://www.emerald.com/imr |
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| Item Type: | Article |
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| DOI/Identification number: | 10.1108/IMR-03-2025-0098 |
| Additional information: | For the purpose of open access, the author(s) has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising. |
| Uncontrolled keywords: | digital transformation, international marketing strategy, TCCM framework, big data, AI, literature review |
| Subjects: | H Social Sciences |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
There are no former institutional units.
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| Funders: | University of Kent (https://ror.org/00xkeyj56) |
| Depositing User: | Kun Tian |
| Date Deposited: | 14 Oct 2026 09:13 UTC |
| Last Modified: | 15 Oct 2026 09:32 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/116877 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Tian, Kun.
| Creator's ORCID: |
 https://orcid.org/0000-0002-9526-074X
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