Intangible assets, international experience and the internationalisation speed of retailers

Mohr, Alexander T. and Batsakis, Georgios (2014) Intangible assets, international experience and the internationalisation speed of retailers. International Marketing Review, 31 (6). pp. 601-620. ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-09-2013-0186) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1108/IMR-09-2013-0186

Abstract

Purpose – The study draws on the Resource- and Knowledge Based Views of the firm to explain the internationalization speed of retail firms. Design/methodology/approach – We use a panel data set of 144 international retailers over a 10-year period and employ Feasible Generalised Least Squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed. Findings – Our results support direct effects of intangible assets and international experience, while the latter effect is also moderated by firms' home-region concentration. Research limitations/implications – The study investigates the determinants of retailers’ internationalization speed. While research stresses the positive performance effects of rapid internationalisation, future research should investigate the role of internationalisation speed for the performance of retailers empirically. Our findings support the usefulness of adopting a Resource/Knowledge Based View for explaining internationalisation speed. Originality/value – There has been very little research into the speed with which firms in general and service sector firms in particular expand their operations internationally. Through a theory-based analysis of a newly-created panel data set this study provides novel insights into the factors that lead retail firms to internationalise rapidly. Keywords international retailers, internationalisation speed, Resource Based View, Knowledge Based View, intangible assets, international experience, home-region concentration, empirical study

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Georgios Batsakis
Date Deposited: 24 Sep 2014 08:16 UTC
Last Modified: 10 Feb 2016 10:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43054 (The current URI for this page, for reference purposes)
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