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Intangible assets, international experience and the internationalisation speed of retailers

Mohr, Alexander T., Batsakis, Georgios (2014) Intangible assets, international experience and the internationalisation speed of retailers. International Marketing Review, 31 (6). pp. 601-620. ISSN 0265-1335. (doi:10.1108/IMR-09-2013-0186) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:43054)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/IMR-09-2013-0186

Abstract

Purpose – The study draws on the Resource- and Knowledge Based Views of the firm to explain

Design/methodology/approach – We use a panel data set of 144 international retailers over a

effect of intangible assets and international experience on internationalisation speed.

while the latter effect is also moderated by firms' home-region concentration.

internationalization speed. While research stresses the positive performance effects of rapid

the performance of retailers empirically. Our findings support the usefulness of adopting a

Originality/value – There has been very little research into the speed with which firms in

theory-based analysis of a newly-created panel data set this study provides novel insights into the

Keywords international retailers, internationalisation speed, Resource Based View, Knowledge

study

Item Type: Article
DOI/Identification number: 10.1108/IMR-09-2013-0186
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Georgios Batsakis
Date Deposited: 24 Sep 2014 08:16 UTC
Last Modified: 29 May 2019 13:06 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/43054 (The current URI for this page, for reference purposes)
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