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Research in International New Product Development: Current Understanding and Future Imperatives

Perks, H., Wong, Veronica (2003) Research in International New Product Development: Current Understanding and Future Imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335. (doi:10.1108/02651330310485135) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/02651330310485135

Abstract

Successful new product and service development increasingly relies on the ability to adopt an international perspective, throughout the development process itself, and by targeting international or global markets, rather than simply serving domestic customers. Yet, although there exists an impressive body of research concerning the management of new product development, the evidence base with respect to international (or global) new product development practices and management is largely in its infancy, and is, at best, fragmented. This guest editorial provides a synopsis of the main research streams in the broad field of international new product development, highlighting major gaps in current knowledge and understanding. The special issue is a modest attempt at tapping current thoughts and research investigations in this critical area, seeking, also, to stimulate much-needed debate and further research. One article examines whether international diversity is positively associated with new product development performance. Two articles tackle the role that national culture plays in influencing consumer acceptance of new products (technology) on the one hand, and firms' global new product development approach on the other. A final article investigates technology transfer as a special case of new technology adoption in developing markets.

Item Type: Article
DOI/Identification number: 10.1108/02651330310485135
Uncontrolled keywords: Globalization, Product development, Research
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 09:34 UTC
Last Modified: 29 May 2019 09:54 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32833 (The current URI for this page, for reference purposes)
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