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Political Ties in Emerging Markets: A Systematic Review and Research Agenda

Tantawy, Ahmed, Amankwah-Amoah, J., Puthusserry, Pushyarag (2023) Political Ties in Emerging Markets: A Systematic Review and Research Agenda. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-09-2022-0197) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100580)

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Purpose – This paper identifies the development of and gaps in knowledge in various management disciplines, including international marketing in relation to political ties in emerging markets, based on a systematic review of the related literature. The paper develops a synthesized integrative framework and provides a research agenda and pathways for future research.

Design/methodology/approach – The study adopts the systematic literature review protocol to investigate the ways in which political ties have been examined in the management literature in various disciplines, such as international business, marketing, entrepreneurship, strategy, innovation, and organization. 114 articles published in peer-reviewed journals from 2000 to 2022 were analyzed.

Findings – We believe that studying the impact of political ties on firm outcomes is timely and important as interest in this area of research is growing rapidly. The review reveals that the diverse conceptual and methodological approaches adopted in different management disciplines have resulted in inconclusive and mixed findings on the relationship between political ties and performance.

Originality/value – This is one of the few systematic literature reviews of political ties and firm performance in emerging markets. We clarify some of the ambiguities around the subject and offer a path forward for developing current understanding and insights. We also highlight the major perspectives in management and clarify the similarities and differences in the conceptualization of political ties. In addition, we develop an integrative framework of the political ties–performance link in emerging markets.

Item Type: Article
DOI/Identification number: 10.1108/IMR-09-2022-0197
Additional information: This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact
Uncontrolled keywords: international entrepreneurship; political ties; systematic review; emerging markets
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Funders: University of Kent (
Depositing User: Joseph Amankwah-Amoah
Date Deposited: 23 Mar 2023 11:10 UTC
Last Modified: 15 May 2024 02:50 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Tantawy, Ahmed.

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Amankwah-Amoah, J..

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Puthusserry, Pushyarag.

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