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Number of items: 39.

Bian, Xuemei and Wang, Kai-Yu and Smith, Andrew and Yannopoulou, Natalia (2016) New Psychological Insights into Unethical Counterfeit Consumption. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.02.038) (Full text available)

Bian, Xuemei and Wang, Kai-Yu and Smith, Andrew and Yannopoulou, Natalia (2015) New Psychological Insights into Counterfeit Consumption. In: American Marketing Association Summer Educator Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem! European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Liu, Chang Hong and Morris, Adam (2015) The Effect of Facial Expressions on Product Appeal. In: European Marketing Academy Conference. EMAC 44th Annual Conference. ISBN 978-90-823833-0-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Pillai, Kishore and Leonidou, Costas and Bian, Xuemei (2015) Homophily in Multicultural Newcomer Networks. In: A KU Leuven Publication for EMAC 2015. ISBN 978-90-823833-0-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Liu, Martin and Yannopoulou, Natalia and Bian, Xuemei and Elliott, Richard (2015) Authenticity Perceptions in the Chinese Marketplace. Journal of Business Research, 68 (1). pp. 27-33. (doi:https://doi.org/10.1016/j.jbusres.2014.05.011) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Pillai, Kishore and Leonidou, Costas and Bian, Xuemei (2015) National Homophily in Multicultural Newcomer Networks. In: AMS World Marketing Congress, 14 - 18 Jul 2015, Bari, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Haque, S. and Smith, A. (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665. (doi:https://doi.org/10.1111/bjso.12073) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Wang, K-Y and Smith, A. and Yannopoulou, N. (2014) Motivation, Rationalizations and Risks Associated with the Consumption of Counterfeit Luxury Brands. In: 2014 Monaco Symposium on Luxury. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Haque, S. and Bian, Xuemei (2013) Power, Product Conspicuous and Consumer Appetite for Counterfeit Branded Product. In: American Marketing Association Winter Conference, 15th February to 17th February 2013, Las Vegas. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research, . ISSN 1813-5498. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Liu, M. and Bian, Xuemei (2013) Exploring what Types of Brand Related Information interest Consumers within Social Media. In: European Marketing Academy Conference 2013, June 4th - 7th, 2013, Istanbul, Turkey. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Yannopoulou, N. and Want, K-Y. and Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258. (Full text available)

Bian, Xuemei and Foxall, Gordon (2013) Will Normal-Sized Female Models in Advertisements Be Viewed as Positively as Small-Sized Models? European Journal of Marketing, 47 (3/4). pp. 485-505. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090561311297427) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Moufahim, M. and Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Kitchen, Philip J. and Cuomo, Maria (2011) Advertising Self-Regulation - Clearance Processes, Effectiveness and Future Research Agenda. Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X. (doi:https://doi.org/10.1362/146934711X13210328716028) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2011) Counterfeits and Branded Products - Effects Of Counterfeit Ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421. (doi:https://doi.org/10.1108/10610421111157900) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2011) Data Transformation. In: Moutinho, Luiz and Hutcheson, Graeme D., eds. The Sage Dictionary of Quantitative Management Research. Sage Publication, London, pp. 77-79. ISBN 978-1-4129-3529-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2011) Female Model Evaluation - New Brands Versus Established Brands. In: 7th Thought Leaders International Conference on Brand Management. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2011) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45 (1/2). pp. 191-215. ISSN 0309-0566. (doi:https://doi.org/10.1108/03090561111095658) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Dunn, K. and Harness, D. and Bian, Xuemei and Harness, T. (2011) UK supermarket’s corporate social responsibility activities – real or marketing rhetoric: A consumer perspective. In: Eighteenth Annual International Conference Promoting Business Ethics. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yannopoulou, N. and Liu, M. and Bian, Xuemei (2010) Perceptions of Authenticity within Emerging Markets. In: 1st EMAC Regional Conference- Marketing Theory Challenges in Emerging Markets, 2010, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2010) Will Normal-Sized Female Models in Advertisements Be Viewed Positively as opposed to Small-Sized Models? In: 6th Thought Leaders International Conference on Brand Management. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2008.05.012) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz and Reast, J. (2009) Drop or Adopt? – Aaker’s (1997) Brand Personality Scales. In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 Athens Greece, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2009) An Investigation of Consumers’ Perceptions of Counterfeit Branded Products, Original Branded Products and Purchase Intention. In: World Marketing Congress, 2009, Oslo. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th International Colloquium – Academy of Marketing Brand, Identity and Reputation SIG, 2009, Cambridge, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Veloutsou, Cleopatra and Bian, Xuemei (2008) A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817. (doi:https://doi.org/10.1002/cb.231) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2008) An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury Branded Products. Advances In Doctoral Research in Management, 2 . pp. 77-103. ISSN 978-981-277-865-9. (doi:https://doi.org/10.1142/9789812778666_0005) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz and Liu, W. (2008) An Examination of Effects of Consumers’ Perceptions on Purchase Intention toward Counterfeit Luxury Branded Products. In: Thought Leaders International Conference on Brand Management, 2008, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Kitchen, Philip J. and Reast, J. and Bian, Xuemei (2008) Gambling Promotional Activity and Its Effects on Vulnerable Groups. In: First Interdisciplinary Symposium on Gambling Policy and Regulation, 2008, Glasgow, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei (2008) A Rethink of Brand Personality Scales. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. In: Global Marketing Conference, 20th to 23rd March, 2008, Shanghai, China. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Cheng, X. and Bian, Xuemei (2008) A Study of Determinants of Entry Model and Company Performance of Chinese Firms’ Overseas Market Expansion. In: The European Institute of Retailing and Services Studies Conference, 2008, Croatia. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 212-222. ISSN 1350-231X. (doi:https://doi.org/10.1057/palgrave.bm.2550046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Moutinho, Luiz (2007) Which Factors Determine Formation of Consideration set in the Context of Non-Deceptive Counterfeiting. In: Thought Leaders International Conference on Brand Management, 2007, Birmingham, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Veloutsou, Cleopatra (2005) Consumer's Attitudes Towards Non-Deceptive Counterfeit Brands in the UK and China. In: European Marketing Academy Conference, 24th to 27th May, 2005, Milan, Italy. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Bian, Xuemei and Veloutsou, Cleopatra (2004) Perceiving Risk When Purchasing Non-deceptive Counterfeit Products. In: European Marketing Academy Conference, 18th to 21st May, Murcia, Spain. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Sat May 18 13:35:32 2019 BST.

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