Is Brand Personality Accountable for Consumer Behaviour?

Bian, Xuemei (2009) Is Brand Personality Accountable for Consumer Behaviour? In: 5th International Colloquium – Academy of Marketing Brand, Identity and Reputation SIG, 2009, Cambridge, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Xuemei Bian
Date Deposited: 31 Aug 2012 10:02
Last Modified: 11 Dec 2015 10:21
Resource URI: https://kar.kent.ac.uk/id/eprint/30417 (The current URI for this page, for reference purposes)
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