Skip to main content

Brand building and social media: a discursive and visual analysis of User-Generated Brands

Yannopoulou, N., Moufahim, M., Bian, Xuemei (2012) Brand building and social media: a discursive and visual analysis of User-Generated Brands. In: International Conference on Marketing Studies. . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30412)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Catherine Norman
Date Deposited: 31 Aug 2012 09:41 UTC
Last Modified: 29 May 2019 09:15 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/30412 (The current URI for this page, for reference purposes)
  • Depositors only (login required):