Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions

Bian, Xuemei, Yannopoulou, N., Want, K-Y., Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258. (KAR id:30390)

Microsoft Word Author's Accepted Manuscript Language: English
Click to download this file (111kB)
This file may not be suitable for users of assistive technology. Request an accessible format

Item Type:	Article
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Xuemei Bian
Date Deposited:	30 Aug 2012 13:54 UTC
Last Modified:	16 Feb 2021 12:41 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/30390 (The current URI for this page, for reference purposes)

Depositors only (login required):

Download Statistics

Total unique views for this document in KAR since July 2020. For more details click on the image.