Skip to main content

Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions

Bian, Xuemei, Yannopoulou, N., Want, K-Y., Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258.

MS Word - Author's Accepted Manuscript
Download (111kB)
[img]
Item Type: Article
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Xuemei Bian
Date Deposited: 30 Aug 2012 13:54 UTC
Last Modified: 29 May 2019 09:14 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/30390 (The current URI for this page, for reference purposes)
  • Depositors only (login required):

Downloads

Downloads per month over past year