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Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions

Bian, Xuemei, Yannopoulou, N., Want, K-Y., Shu, L. (2013) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, . ISSN 0098-9258. (KAR id:30390)

Item Type: Article
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Xuemei Bian
Date Deposited: 30 Aug 2012 13:54 UTC
Last Modified: 16 Feb 2021 12:41 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/30390 (The current URI for this page, for reference purposes)

University of Kent Author Information

Bian, Xuemei.

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