Will Normal-Sized Female Models in Advertisements Be Viewed Positively as opposed to Small-Sized Models?

Bian, Xuemei (2010) Will Normal-Sized Female Models in Advertisements Be Viewed Positively as opposed to Small-Sized Models? In: 6th Thought Leaders International Conference on Brand Management, 18th to 20th April, 2010, Lugano, Switzerland. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Faculties > Social Sciences > Kent Business School Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Xuemei Bian
Date Deposited:	31 Aug 2012 09:53 UTC
Last Modified:	11 Dec 2015 10:09 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/30415 (The current URI for this page, for reference purposes)