Items where Author, Editor or other role is "Yu, Qionglei"

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Number of items: 20.

A

Ashnai, B., Smirnova, M, Kouchtch, S, Yu, Q., Barnes, B.r. (2009) Assessing Relationship Quality in Four Business-to-Business Markets. Marketing Intelligence and Planning, 27 (1). pp. 86-102. ISSN 0263-4503. (doi:10.1108/02634500910928353) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67591)

B

Barnes, Bradley R., Siu, n.y.n., Yu, Q., Chan, s.s.y. (2015) Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen. International Journal of Advertising, 28 (2). pp. 369-393. ISSN 0265-0487. (doi:10.2501/S0265048709200606) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67589)

Barnes, Bradley R., Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9266)

Barnes, Bradley R., Kitchen, Philip J., Spickett-Jones, J. Graham, Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. (doi:10.1080/02650487.2004.11072889) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9247)

C

Cappellini, Benedetta, Hosany, Sameer, Yen, Dorothy A., Yu, Qionglei (2019) Away from home: How young Chinese consumers travel with global brands? Journal of Retailing and Consumer Services, 46 . pp. 87-94. ISSN 0969-6989. (doi:10.1016/j.jretconser.2017.10.012) (KAR id:67584)

Cappellini, Benedetta, Hosany, S., Yen, Dorothy, Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. (413). Global Alliance of Marketing & Management Associations (doi:10.15444/GMC2016.04.05.02) (KAR id:70536)

F

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M. (2019) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, 138 . pp. 218-227. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.006) (KAR id:69564)

Q

Qionglei, Yu, Yen, Dorothy A., Cappellini, Benedetta, Wang, Cheng Lu (2019) From West to East: British Sojourners' Acculturation in China. International Marketing Review, . ISSN 0265-1335. (doi:10.1108/IMR-12-2018-0362) (KAR id:75787)

Y

Yu, Qionglei, Barnes, Bradley R., Ye, Yu (2020) Investigating Internal Market Orientation: Is Context Relevant. Qualitative Market Research, . ISSN 1352-2752. (doi:10.1108/QMR-12-2017-0159) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:71689)

Yu, Qionglei, McManus, Richard, Yen, Dorothy A., Li, Xiang (Robert) (2020) Tourism boycotts and animosity: A study of seven events. Annals of Tourism Research, 80 . Article Number 102792. ISSN 0160-7383. (doi:10.1016/j.annals.2019.102792) (KAR id:76572)

Yu, Qionglei, Yen, Dorothy A., Barnes, Bradley R., Huang, Yu-An (2019) Enhancing firm performance through internal market orientation and employee organizational commitment. International Journal of Human Resource Management, 30 (6). pp. 964-987. ISSN 0958-5192. (doi:10.1080/09585192.2017.1380059) (KAR id:67583)

Yu, Qionglei, Foroudi, Pantea, Gupta, Suraksha (2018) Far apart yet close by: Social media and acculturation among international students in the UK. Technological Forecasting & Social Change, 145 . pp. 493-502. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.026) (KAR id:69563)

Yu, Q., Hu, Xini (2018) Internal market orientation and the organizational performance. In: 47th EMAC Conference, 29 May - 1 June 2018, Glasgow, UK. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:70540)

Yu, Q. (2018) Tourism Boycott: Types of incidents, price promotion and consumer identity. In: 2018 Global Marketing Conference Proceeding. . (KAR id:70533)

Yu, Q., Asaad, Y., Yen, D.A., Gupta, Suraksha (2017) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 0307-5079. (doi:10.1080/03075079.2016.1152467) (KAR id:67582)

Yu, Q., Barnes, Bradley R. (2016) Internal market orientation leveraging firm performance via internal success. In: 2016 GMC at Hong Kong Proceedings. . (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:70537)

Yu, Q. (2014) Chain Operation and Diversification. In: Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Bei jing : Jing ji ke xue chu ban she, 2014.. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:68480)

Yu, Q. (2014) Market Forms Integration. In: Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Bei jing : Jing ji ke xue chu ban she, 2014.. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:68479)

Yu, Q. (2014) Products and Branding. In: Zheng, Yong Jun, ed. Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Jing ji ke xue chu ban she. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:68478)

Yen, Dorothy A., Yu, Q., Barnes, Bradley R. (2007) Focusing on relationship dimensions to improve the quality of Chinese Western business-to-business exchanges. Total Quality Management and Business Excellence, 18 (8). pp. 889-899. ISSN 1478-3363. (doi:10.1080/14783360701350813) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:3135)

This list was generated on Thu Apr 25 19:27:32 2024 BST.