Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands

Cappellini, Benedetta and Hosany, S. and Yen, Dorothy and Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: Global Marketing Conference, 21-24 July 2016, Hong Kong. (Submitted) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Official URL
http://gammaconference.org/2016/
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Qionglei Yu
Date Deposited: 01 Dec 2018 17:17 UTC
Last Modified: 04 Dec 2018 16:05 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/70536 (The current URI for this page, for reference purposes)
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