Ashnai, B., Smirnova, M, Kouchtch, S, Yu, Q., Barnes, B.r. (2009) Assessing Relationship Quality in Four Business-to-Business Markets. Marketing Intelligence and Planning, 27 (1). pp. 86-102. ISSN 0263-4503. (doi:10.1108/02634500910928353) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:67591)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: https://doi.org/10.1108/02634500910928353 |
Abstract
The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1108/02634500910928353 |
| Uncontrolled keywords: | Business?to?business marketing, Cluster analysis, Iran, Russia, China, United Kingdom |
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Qionglei Yu |
| Date Deposited: | 11 Jul 2018 13:18 UTC |
| Last Modified: | 05 Nov 2024 11:07 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/67591 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Yu, Q..
| Creator's ORCID: |
 https://orcid.org/0000-0001-9569-6765
|
|---|---|
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