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Enhancing firm performance through internal market orientation and employee organizational commitment

Yu, Qionglei, Yen, Dorothy A., Barnes, Bradley R., Huang, Yu-An (2019) Enhancing firm performance through internal market orientation and employee organizational commitment. International Journal of Human Resource Management, 30 (6). pp. 964-987. ISSN 0958-5192. (doi:10.1080/09585192.2017.1380059)

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Considering the importance of retaining key staff and managing the negative impact of high labor turnover on firm performance, this study investigates the notion of internal market orientation (IMO) as an employee management tool for helping companies retain employees and leverage performance via their organizational commitment. Drawing on data from three different managerial respondents in 275 companies based in China, the findings demonstrate the precedential effect of IMO on corporate performance through employees’ organizational commitment and retention. Interdepartmental relationship and interdepartmental communication, together with ownership types are identified as potential moderating variables, which may vary IMO’s effectiveness in the framework. This study provides scholars and practitioners with empirical evidence of IMO’s contribution to different industries and markets. Building on a western perspective, this study extends the literature in an emerging market context and specifically has implications for managing Chinese employees.

Item Type: Article
DOI/Identification number: 10.1080/09585192.2017.1380059
Uncontrolled keywords: Internal market orientation, organizational commitment, employee retention, firm performance, China
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Qionglei Yu
Date Deposited: 11 Jul 2018 12:08 UTC
Last Modified: 10 Feb 2020 04:09 UTC
Resource URI: (The current URI for this page, for reference purposes)
Yu, Qionglei:
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