Assessing Relationship Quality in Four Business-to-Business Markets

Ashnai, B. and Smirnova, M and Kouchtch, S and Yu, Q. and Barnes, B.r. (2009) Assessing Relationship Quality in Four Business-to-Business Markets. Marketing Intelligence and Planning, 27 (1). pp. 86-102. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634500910928353) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
https://doi.org/10.1108/02634500910928353

Abstract

The purpose of this paper is to develop an understanding of what constitutes relationship quality in four different countries. The paper shows which attributes are important in assessing relationship quality and how they vary in importance among countries.

Item Type: Article
Uncontrolled keywords: Business‐to‐business marketing, Cluster analysis, Iran, Russia, China, United Kingdom
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Qionglei Yu
Date Deposited: 11 Jul 2018 13:18 UTC
Last Modified: 12 Jul 2018 15:22 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/67591 (The current URI for this page, for reference purposes)
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