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Jump to: B | D | G | H | K | L | P | S | W
Number of items: 20.

B

Barnes, Bradley R., Berthon, Pierre, Pitt, Leyland, van der Merwe, Rian (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. (doi:10.1362/026725707X196332) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Breitsohl, J., Kunz, Werner H., Dowell, David (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31 (9). pp. 1040-1064. ISSN 0267-257X. (doi:10.1080/0267257X.2015.1036102) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Stuart J., Mattsson, Jan (2011) Exploring the Fit of Real Brands in the Second Life Virtual World. Journal of Marketing Management, 27 (9-10). pp. 934-958. ISSN 0267-257X. (doi:10.1080/0267257X.2011.565686) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

D

Dineva, Denitsa Petrova, Breitsohl, J., Garrod, Brian (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, . pp. 1-20. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2017.1329225)
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Doyle, Peter, Shaw, Vivienne, Wong, Veronica (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. (doi:10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Dean, Andrew Kristoffer (2019) The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist. Journal of Marketing Management, . ISSN 0267-257X. (doi:10.1080/0267257X.2019.1601635​) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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G

Greenhalgh, John, Wong, Veronica (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management, 13 (1). pp. 126-140. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

H

Hooley, G., Greenley, G., Wong, Veronica (2003) JMM Special Issue - Marketing: A History of the Next Decade. Journal of Marketing Management, 19 (5/6). pp. 517-522. ISSN 0267-257X. (doi:10.1080/0267257X.2003.9728223) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Halliday, Sue, Phillips, Paul A. (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Journal of Marketing Management, 24 (7-8). pp. 751-770. ISSN 0267-257X. (doi:10.1362/026725708X345506) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

K

Krystallis, Athanasios, Vassallo, Marco, Chryssochoidis, George (2012) The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products. Journal of Marketing Management, 28 (11-12). pp. 1438-1463. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2012.715091) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

L

Lowe, Ben, Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (doi:10.1080/0267257X.2011.560889)
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Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2013) Nutritional Labelling Information: Utilisation of New Technologies. Journal of Marketing Management, 29 (11-12). pp. 1337-1366. ISSN 0267-257X. (doi:10.1080/0267257X.2013.798673)
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Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044)
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P

Punjaisri, K., Evanschitzky, H.b, Rudd, J.b (2013) Aligning employee service recovery performance with brand values: The role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2013.803144) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Phillips, Paul A., Davies, Fiona, Moutinho, Luiz (2001) The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis. Journal of Marketing Management, 17 (1-2). pp. 159-182. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

S

Saunders, John, Wong, Veronica (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (1-2). pp. 119-137. ISSN 0267-257X. (doi:10.1080/0267257X.1985.9963980) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

W

Wood, Lisa M.C. (1996) Added Value: Marketing Basics. Journal of Marketing Management, 12 (8). pp. 735-755. ISSN 0267-257X. (doi:10.1080/0267257X.1996.9964450) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wood, Lisa M.C. (1995) Brands: the Asset Test. Journal of Marketing Management, 11 (6). pp. 547-570. ISSN 0267-257X. (doi:10.1080/0267257X.1995.9964367) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica (1992) An Empirical Study of Firms' Co-ordination of Functional and Market Entry Timing Strategies. Journal of Marketing Management, 8 (3). pp. 239-257. ISSN 0267-257X. (doi:10.1080/0267257X.1992.9964194) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Wong, Veronica, Saunders, John, Doyle, Peter (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. (doi:10.1080/0267257X.1988.9964065) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Thu Dec 12 23:26:28 2019 GMT.