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In Search of Excellence in the UK

Saunders, John, Wong, Veronica (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (1-2). pp. 119-137. ISSN 0267-257X. (doi:10.1080/0267257X.1985.9963980) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1080/0267257X.1985.9963980

Abstract

Peters and Waterman's “In Search of Excellence” has become one of the best selling business books of the decade yet continues to be the subject of controversy. This article examines the debate surrounding the book by looking at its origins, the criticisms that it has attracted and empirically investigating how well the book describes successful British and Japanese companies competing in UK markets. The results show that, although it describes many of the characteristics of successful companies, “In Search of Excellence” neglects several competitive issues that help describe business success.

Item Type: Article
DOI/Identification number: 10.1080/0267257X.1985.9963980
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 16:00 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32903 (The current URI for this page, for reference purposes)
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