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Number of items: 23.

2023

Moufahim, Mona, Heath, Teresa, O’Malley, Lisa, Casey, Katherine, Denegri-Knott, Janice, Kuruoglu, Alev, Pavlopoulou, Ismini, Pradhan, Anuja (2023) Critical pedagogies: Practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2). pp. 149-165. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2023.2174166) (KAR id:100418)

2019

Dean, Andrew Kristoffer (2019) The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist. Journal of Marketing Management, . ISSN 0267-257X. (doi:10.1080/0267257X.2019.1601635) (KAR id:74434)

2017

Dineva, Denitsa Petrova, Breitsohl, J., Garrod, Brian (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33 (9-10). pp. 679-698. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2017.1329225) (KAR id:62075)

2016

Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom (2016) Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32 (5-6). pp. 586-594. ISSN 0267-257X. (doi:10.1080/0267257X.2016.1144340) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107100)

2015

Breitsohl, J., Kunz, Werner H., Dowell, David (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31 (9). pp. 1040-1064. ISSN 0267-257X. (doi:10.1080/0267257X.2015.1036102) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:62072)

Lowe, Ben, Lynch, David, Lowe, Julian (2015) Reducing Household Water Consumption: A Social Marketing Approach. Journal of Marketing Management, 31 (3-4). pp. 378-408. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2014.971044) (KAR id:46638)

2013

Punjaisri, K., Evanschitzky, H.b, Rudd, J.b (2013) Aligning employee service recovery performance with brand values: The role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2013.803144) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61289)

Lowe, Ben, Souza Monteiro, Diogo M, Fraser, Iain M (2013) Nutritional Labelling Information: Utilisation of New Technologies. Journal of Marketing Management, 29 (11-12). pp. 1337-1366. ISSN 0267-257X. (doi:10.1080/0267257X.2013.798673) (KAR id:38456)

2012

Lowe, Ben, Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (doi:10.1080/0267257X.2011.560889) (KAR id:28272)

Chen, Tom, Drennan, Judy, Andrews, Lynda (2012) Experience sharing. Journal of Marketing Management, 28 (13-14). pp. 1535-1552. ISSN 0267-257X. (doi:10.1080/0267257X.2012.736876) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107102)

Krystallis, Athanasios, Vassallo, Marco, Chryssochoidis, George (2012) The usefulness of Schwartz's ‘Values Theory’ in understanding consumer behaviour towards differentiated products. Journal of Marketing Management, 28 (11-12). pp. 1438-1463. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2012.715091) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52829)

2011

Barnes, Stuart J., Mattsson, Jan (2011) Exploring the Fit of Real Brands in the Second Life Virtual World. Journal of Marketing Management, 27 (9-10). pp. 934-958. ISSN 0267-257X. (doi:10.1080/0267257X.2011.565686) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34661)

2008

Halliday, Sue, Phillips, Paul A. (2008) Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning. Journal of Marketing Management, 24 (7-8). pp. 751-770. ISSN 0267-257X. (doi:10.1362/026725708X345506) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23393)

2007

Barnes, Bradley R., Berthon, Pierre, Pitt, Leyland, van der Merwe, Rian (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. (doi:10.1362/026725707X196332) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9233)

2003

Hooley, G., Greenley, G., Wong, Veronica (2003) JMM Special Issue - Marketing: A History of the Next Decade. Journal of Marketing Management, 19 (5/6). pp. 517-522. ISSN 0267-257X. (doi:10.1080/0267257X.2003.9728223) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32884)

Greenhalgh, John, Wong, Veronica (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management, 13 (1). pp. 126-140. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32883)

2001

Phillips, Paul A., Davies, Fiona, Moutinho, Luiz (2001) The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis. Journal of Marketing Management, 17 (1-2). pp. 159-182. ISSN 0267-257X. (doi:10.1362/0267257012571438) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10308)

1996

Wood, Lisa M.C. (1996) Added Value: Marketing Basics. Journal of Marketing Management, 12 (8). pp. 735-755. ISSN 0267-257X. (doi:10.1080/0267257X.1996.9964450) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9959)

1995

Wood, Lisa M.C. (1995) Brands: the Asset Test. Journal of Marketing Management, 11 (6). pp. 547-570. ISSN 0267-257X. (doi:10.1080/0267257X.1995.9964367) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9958)

1993

Doyle, Peter, Shaw, Vivienne, Wong, Veronica (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. (doi:10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32896)

1992

Wong, Veronica (1992) An Empirical Study of Firms' Co-ordination of Functional and Market Entry Timing Strategies. Journal of Marketing Management, 8 (3). pp. 239-257. ISSN 0267-257X. (doi:10.1080/0267257X.1992.9964194) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32898)

1988

Wong, Veronica, Saunders, John, Doyle, Peter (1988) The Quality of British Marketing: A Comparison with US and Japanese Multinationals in the UK Market. Journal of Marketing Management, 4 (2). pp. 107-130. ISSN 0267-257X. (doi:10.1080/0267257X.1988.9964065) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32901)

1985

Saunders, John, Wong, Veronica (1985) In Search of Excellence in the UK. Journal of Marketing Management, 1 (1-2). pp. 119-137. ISSN 0267-257X. (doi:10.1080/0267257X.1985.9963980) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32903)

This list was generated on Fri Dec 5 23:13:54 2025 GMT.