Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch

Greenhalgh, John, Wong, Veronica (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management, 13 (1). pp. 126-140. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32883)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Catherine Norman
Date Deposited:	11 Jan 2013 11:09 UTC
Last Modified:	05 Nov 2024 10:15 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/32883 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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