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Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch

Greenhalgh, John, Wong, Veronica (2003) Size (and timing) Matter – NPD Model Growth between Initial Screen and One-Year Post Launch. Journal of Marketing Management, 13 (1). pp. 126-140. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 11:09 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32883 (The current URI for this page, for reference purposes)
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