International Competition in the UK Machine Tool Market

Doyle, Peter and Shaw, Vivienne and Wong, Veronica (1993) International Competition in the UK Machine Tool Market. Journal of Marketing Management, 9 (4). pp. 383-391. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.1993.9964247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1080/0267257X.1993.9964247

Abstract

This paper presents the findings of an empirical study comparing the marketing strategies and organizations of a sample of British, German, US and Japanese companies competing for customers in the British machine tool market. The Anglo‐American companies were found to pursue short term strategies aimed at maximizing profitability. The Japanese and German subsidiaries, meanwhile, were more market‐oriented.

Item Type: Article
Additional information: Full text version unavailable
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 12:28 UTC
Last Modified: 06 Jun 2014 15:35 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32896 (The current URI for this page, for reference purposes)
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