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Critical pedagogies: Practical examples from the marketing classroom

Moufahim, Mona, Heath, Teresa, O’Malley, Lisa, Casey, Katherine, Denegri-Knott, Janice, Kuruoglu, Alev, Pavlopoulou, Ismini, Pradhan, Anuja (2023) Critical pedagogies: Practical examples from the marketing classroom. Journal of Marketing Management, 39 (1-2). pp. 149-165. ISSN 0267-257X. E-ISSN 1472-1376. (doi:10.1080/0267257X.2023.2174166) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100418)

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Through five empirical accounts of critical teaching practices, this note addresses how we can teach and seeks to understand the strategies and approaches employed by marketing scholars to incorporate critical and moral reflection into the marketing curricu-lum, and be more critical and imaginative in reshaping marketing practices in the face of current challenges. The pedagogic examples offered acknowledge the powerful potential of the marketing class-room in developing critical and creative mindsets of future leaders and practitioners. These illustrations of the passion and creativity of marketing teachers can inspire colleagues to experiment with and develop their ideas in the classroom, and offer a model for sharing experiences that we hope may encourage more colleagues to do likewise

Item Type: Article
DOI/Identification number: 10.1080/0267257X.2023.2174166
Uncontrolled keywords: Critical pedagogy; student engagement; critical thinking; ethics; societal change; access
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Funders: University of Kent (
Depositing User: Katie Casey
Date Deposited: 10 Mar 2023 14:07 UTC
Last Modified: 09 May 2023 15:47 UTC
Resource URI: (The current URI for this page, for reference purposes)

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