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Number of items: 30.

Article

Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing University Brand Image and Reputation through Customer Value Co-Creation Behaviour. Technological Forecasting & Social Change, 138 . pp. 218-227. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2018.09.006) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Yu, Qionglei and Foroudi, Pantea and Gupta, Suraksha (2018) Far apart yet close by: Social media and acculturation among international students in the UK. Technological Forecasting & Social Change, . ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2018.09.026) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Yu, Q. and Asaad, Y. and Yen, D.A. and Gupta, Suraksha (2017) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 0307-5079. (doi:https://doi.org/10.1080/03075079.2016.1152467) (Full text available)
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Gupta, Suraksha and Malhotra, N.K. and Czinkota, M. and Foroudi, P. (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.01.046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Malhotra, N.K. and Czinkota, M. and Foroudi, P. (2016) Marketing innovation : A consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2016.02.042) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Balmer, John M. T. and Low, Brian (2015) Brands in, from and to emerging markets: The role of industrial relationships. Industrial Marketing Management, 51 (1). pp. 4-10. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2015.07.006) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Gupta, Suraksha (2015) A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands. Thunderbird International Business Review, June (1). pp. 1-44. ISSN 1096-4762. E-ISSN 1520-6874. (doi:https://doi.org/10.1002/tie.21732) (Full text available)
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Gupta, Suraksha (2015) Enhancing Brand Equity Through Sustainability: Waste Recycling. Thunderbird International Business Review, June (1). pp. 1-26. ISSN 1096-4762. E-ISSN 1520-6874. (doi:https://doi.org/10.1002/tie.21730) (Full text available)
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Dennis, Charles and Brakus, Josko J. and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2014.06.013) (Full text available)
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Gupta, Suraksha and Lee, Nick J. and Rudd, John (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2013.10.004) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Sinha, Piyush Kumar and Gupta, Suraksha and Rawal, Saurabh (2014) Brand Adoption by BoP Retailers. Qualitative Marketing Research: An International Journal, 20 (2). pp. 181-207. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-07-2014-0056) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Gupta, Suraksha and Czinkota, M. and Melewar, T.C. (2013) Embedding Sustainability into Brand Knowledge and Brand Value for Brand Differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.013) (Full text available)
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Gupta, Suraksha and Czinkota, M. and Melewar, T.C. (2013) Embedding knowledge and value of a brand into sustainability for differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.013) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Melewar, T.C. and Gupta, Suraksha and Czinkota, M. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.012) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Kumar, V (2013) Sustainability as corporate culture of a brand for superior performance. Journal of World Business, 48 (3). pp. 311-320. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.015) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Gupta, Suraksha and Malhotra, N. (2013) Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence and Planning, 31 (2). pp. 111-126. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634501311312026) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Melewar, TC and Dinnie, Keith (2013) Nation Branding: Issues, Insights and Impacts. Corporate Reputation Review, 16 (1). pp. 5-6. ISSN 1363-3589. (doi:https://doi.org/10.1057/crr.2012.21) (Full text available)
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Gupta, S.B and Gupta, Suraksha (2013) Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire. The Marketing Review, 13 (3). pp. 271-282. ISSN 1469-347X. (doi:https://doi.org/10.1362/146934713X13747454353619) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Navare, JYOTI and Melewar, TC (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2010.09.011) (Full text available)
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Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Bourlakis, Michael and Melewar, TC (2010) A relational insight of brand personification in business-to-business markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. E-ISSN 1759-6106. (doi:10.1177%2F030630701003500411) (Full text available)
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Gupta, Suraksha and Melewar, T.C. and Bourlakis, Michael A. (2010) Transfer of Brand Knowledge in Business - Business Markets: A Qualtative Study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:https://doi.org/10.1108/08858621011058151) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Melewar, T.C. and Pickton, D. and Gupta, Suraksha and Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:https://doi.org/10.1080/13527260802710316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Melewar, TC and Bourlakis, M (2009) Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:https://doi.org/10.1108/08858621011058151) (Full text available)
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Melewar, T.C. and Hayday, David and Gupta, Suraksha and Cohen, Geraldine (2008) EU Enlargement: A Case Study of Branding Standardisation. EuroMed Journal of Business, 3 (2). pp. 179-201. ISSN 1450-2194. (doi:https://doi.org/10.1108/14502190810891227) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Gupta, Suraksha and Grant, Susan and Melewar, TC (2008) The expanding role of intangible assets of the brand. Management Decision, 46 (6). pp. 948-960. ISSN 0025-1747. (doi:https://doi.org/10.1108/00251740810882699) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Melewar, T.C. and Mui, H. and Gupta, Suraksha and Knight, J. (2008) The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study. Marketing Intelligence and Planning, 26 (4). pp. 405-415. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634500810879304) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Monograph

Gupta, Suraksha and Khaneja, Suyash and Singh, Digvijay (2015) Returns from strategies adopted by MNEs to improve access to medicines. Project report. European Union (Unpublished) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Edited Journal

Gupta, Suraksha and Melewar, T.C. and Czinkota, M., eds. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.012) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)
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Review

Gupta, Suraksha (2015) A review of the accidental scholar: SAGE 2014, sage response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth, and John Yow. Review of: Accidental Scholar by Yow, John and Sheth, Jagish N.. Industrial Marketing Management, May . pp. 1-4. ISSN 0019-8501. (doi:https://doi.org/10.1016/j.indmarman.2015.04.001) (Full text available)
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This list was generated on Tue May 28 08:22:05 2019 BST.