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Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire

Gupta, S.B, Gupta, Suraksha (2013) Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire. The Marketing Review, 13 (3). pp. 271-282. ISSN 1469-347X. (doi:10.1362/146934713X13747454353619) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1362/146934713X13747454353619

Abstract

Cinema allows the film industry to address various social issues using a written storyline and screenplay. As a medium, it plays an important role in the construction of perceptions and impressions about social conditions of a society. International launches, the distribution of movies and the idolisation of actors, show how much cinema influences society. This paper analyses how cinemas continue to act as a form of media for communicating to the masses while they remain a source of entertainment. Referring to the history of representation of society through cinema, the paper focuses on the Indian society through a case study of the motion picture Slumdog Millionaire. Referring to the movie, findings reflect on the role of cinema as an informative medium representing the issues being faced by people in a society.

Item Type: Article
DOI/Identification number: 10.1362/146934713X13747454353619
Uncontrolled keywords: CINEMA; COGNITIVE LINKAGES; COMMUNICATIONS; NATION BRANDING; SOCIAL REFORMS
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Tracey Pemble
Date Deposited: 22 Aug 2014 11:28 UTC
Last Modified: 29 May 2019 13:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/42648 (The current URI for this page, for reference purposes)
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