Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Gupta, Suraksha and Melewar, T.C. and Czinkota, M., eds. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:https://doi.org/10.1016/j.jwb.2012.07.012) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

Abstract

This special issue of the Journal of World Business is devoted to the role of intangibles of a firm in building sustainable business for success in competitive markets. The research articles included in this issue have contributed to the on-going academic knowledge about the ability of marketing and management practices to drive business sustainability. This special issue on business sustainabili- ty focuses on the role of corporate branding, corporate identity and corporate reputation.

Item Type: Edited Journal
Uncontrolled keywords: Sustainability, Global business, Management, Global Competitiveness, Corporate Branding, Corporate Identity and Corporate Reputation
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Michael Czinkota
Date Deposited: 14 Dec 2015 23:38 UTC
Last Modified: 21 Sep 2017 11:18 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/53416 (The current URI for this page, for reference purposes)
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