Gupta, Suraksha and Melewar, T.C. and Czinkota, M., eds. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.012) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53416)
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| Official URL: http://dx.doi.org/10.1016/j.jwb.2012.07.012 |
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Abstract
This special issue of the Journal of World Business is devoted to the role of intangibles of a firm in building sustainable business for success in competitive markets. The research articles included in this issue have contributed to the on-going academic knowledge about the ability of marketing and management practices to drive business sustainability. This special issue on business sustainabili- ty focuses on the role of corporate branding, corporate identity and corporate reputation.
| Item Type: | Edited Journal |
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| DOI/Identification number: | 10.1016/j.jwb.2012.07.012 |
| Uncontrolled keywords: | Sustainability, Global business, Management, Global Competitiveness, Corporate Branding, Corporate Identity and Corporate Reputation |
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Michael Czinkota |
| Date Deposited: | 14 Dec 2015 23:38 UTC |
| Last Modified: | 16 Feb 2021 13:32 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/53416 (The current URI for this page, for reference purposes) |
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