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A review of the accidental scholar: SAGE 2014, sage response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth, and John Yow

Gupta, Suraksha (2015) A review of the accidental scholar: SAGE 2014, sage response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth, and John Yow. Review of: Accidental Scholar by Yow, John and Sheth, Jagish N.. Industrial Marketing Management, May . pp. 1-4. ISSN 0019-8501. (doi:10.1016/j.indmarman.2015.04.001)

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Abstract

The ‘Accidental Scholar’ is a book that reflects on the challenges and rewards of an academic life by narrating the life journey of a marketing professor, Jagdish N Sheth. It echoes the excitements and anxieties faced by every academic who undertakes a journey of personal research as a lone traveller and who aims to be recognised as a specialist in one very niche topic. Every chapter of the fourteen chapters in the book outlines a different facet of academic life and provides lessons for management of each to its audience. The book recounts how a young man who wanted to become an entrepreneur became an academic and pushed the boundaries of existing knowledge with several scholarly contributions to the discipline of marketing. Flexibility is highlighted as an important trait for academics who aim to contribute through publications because the expectation of getting published is very low. Therefore, a recommendation this book makes to scholars looking for opportunities is that they should treat themselves as brands and also try to develop flexibility so that they can follow opportunities into producing multi-disciplinary outputs through networking. Reading this book will be a very pleasant route down memory lane for established scholars and will also be of interest to struggling, budding and future academics.

Item Type: Review
DOI/Identification number: 10.1016/j.indmarman.2015.04.001
Uncontrolled keywords: Jagdish N Sheth, Research Scholar, Enterpreneurship, Nurturing, Contribution, Flexibility
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Suraksha Gupta
Date Deposited: 14 Dec 2015 21:48 UTC
Last Modified: 29 May 2019 16:47 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/53409 (The current URI for this page, for reference purposes)
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