Nation Branding: Issues, Insights and Impacts

Gupta, Suraksha and Melewar, TC and Dinnie, Keith (2013) Nation Branding: Issues, Insights and Impacts. Corporate Reputation Review, 16 (1). pp. 5-6. ISSN 1363-3589. (doi:https://doi.org/10.1057/crr.2012.21) (Full text available)

Abstract

We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the nation branding domain. It is interesting to note that several emerging issues have been investigated by researchers in this field. The notion of nation brand personality has been examined by three papers published in this issue. Aspects of co-branding, indigenous identity and country image have also emerged as areas of interests by academics around the world. In this special issue, we have also unfolded insights and impacts into areas such as, lead- ership, mega-events, government compe- tences, tourism and media.

Item Type: Article
Uncontrolled keywords: Nation Branding, Brand, Brand Personality, Products, Services
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Suraksha Gupta
Date Deposited: 14 Dec 2015 23:58 UTC
Last Modified: 23 Mar 2016 09:29 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/53419 (The current URI for this page, for reference purposes)
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