Browse by Journal
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Up a levelNumber of items: 29.
2023
| Tang, Xiaofei, Luo, Yong (Eddie), Zhou, Pan, Lowe, Ben (2023) Regulating sharing platforms in lateral exchange markets: The role of power and trust. European Journal of Marketing, 57 (4). pp. 1014-1036. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0432) (KAR id:99909) |
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2022
| Dietrich, Timo, Hurley, Erin, Carins, Julia, Kassirer, Jay, Rundle-Thiele, Sharyn, Palmatier, Robert W., Merritt, Rowena K., Weaven, Scott K., Lee, Nancy (2022) 50 years of social marketing: seeding solutions for the future. European Journal of Marketing, . ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0447) (KAR id:99388) |
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| Christofi, Michael, Manika, Danae, Hadjielias, Elias, Kvasova, Olga, Petrovici, Dan, Lowe, Ben (2022) Editorial: Psychological perspectives on consumer obesity. European Journal of Marketing, 56 (11). pp. 2829-2832. ISSN 0309-0566. (doi:10.1108/EJM-11-2022-981) (KAR id:99424) |
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| de Souza Monteiro, Diogo M, Lowe, Ben, Fraser, Iain M (2022) When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment. European Journal of Marketing, 56 (11). pp. 2928-2958. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0420) (KAR id:95543) |
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2021
| Chan, Fanny Fong Yee, Lowe, Ben (2021) Placing products in humorous scenes: Its impact on brand perceptions. European Journal of Marketing, 55 (3). pp. 649-670. ISSN 0309-0566. (doi:10.1108/EJM-10-2018-0701) (KAR id:87754) |
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2020
| Gounaris, Spiros, Chryssochoidis, George, Boukis, Achileas (2020) Internal Market Orientation Adoption and New Service Development (NSD): Gearing up the internal performance of the NSD team. European Journal of Marketing, 54 (7). pp. 1641-1674. ISSN 0309-0566. (doi:10.1108/EJM-02-2018-0148) (KAR id:81067) |
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| Davies, Iain, Oates, Caroline J., Tynan, Caroline, Carrigan, Marylyn, Casey, Katherine, Heath, Teresa, Henninger, Claudia E., Lichrou, Maria, McDonagh, Pierre, McDonald, Seonaidh, and others. (2020) Seeking sustainable futures in marketing and consumer research. European Journal of Marketing, . ISSN 0309-0566. (doi:10.1108/EJM-02-2019-0144) (KAR id:82630) |
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| Shi, Xiaohui, Li, Feng, Chumnumpan, Pattarin (2020) The use of product scarcity in marketing. European Journal of Marketing, 54 (2). pp. 380-418. ISSN 0309-0566. (doi:10.1108/EJM-04-2018-0285) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:79509) |
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2019
| Lowe, Ben, Dwivedi, Yogesh K., d'Alessandro, Steve (2019) Consumers and Technology in a Changing World. European Journal of Marketing, 53 (6). pp. 1038-1050. ISSN 0309-0566. (doi:10.1108/EJM-06-2019-966/full/html) (KAR id:73789) |
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| Zhu, Guowei, Chryssochoidis, George, Zhou, Li (2019) Do Extra Ingredients on the Package Lead to Extra Calorie Estimates? European Journal of Marketing, 53 (11). pp. 2293-2321. ISSN 0309-0566. (doi:10.1108/EJM-11-2017-0856) (KAR id:71584) |
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| Lee, Jin Woo, Lee, Soo Hee (2019) User participation and valuation in digital art platforms: the case of Saatchi Art. European Journal of Marketing, 53 (6). pp. 1125-1151. ISSN 0309-0566. (doi:10.1108/EJM-12-2016-0788) (KAR id:68476) |
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2018
| Krasonikolakis, Ioannis, Vrechopoulos, Adam, Pouloudi, Athanasia, Dimitriadis, Sergios (2018) Store layout effects on consumer behavior in 3D online stores. European Journal of Marketing, 52 (5-6). pp. 1223-1256. ISSN 0309-0566. (doi:10.1108/EJM-03-2015-0183) (KAR id:68785) |
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2017
| Lowe, Ben, Johnson, Devon (2017) Diagnostic and Prescriptive Benefits of Consumer Participation in Virtual Communities of Personal Challenge. European Journal of Marketing, 51 (11/12). pp. 1817-1835. ISSN 0309-0566. (doi:10.1108/EJM-05-2016-0271) (KAR id:61875) |
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2015
| Bian, Xuemei, Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem! European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47730) |
| Lowe, Ben (2015) Should Consumers Request Cost Transparency? Cost Transparency in Consumer Markets. European Journal of Marketing, 49 (11-12). pp. 1992-1998. ISSN 0309-0566. (doi:10.1108/EJM-07-2015-0453) (KAR id:50010) |
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2013
| Bian, Xuemei, Foxall, Gordon (2013) Will Normal-Sized Female Models in Advertisements Be Viewed as Positively as Small-Sized Models? European Journal of Marketing, 47 (3/4). pp. 485-505. ISSN 0309-0566. (doi:10.1108/03090561311297427) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30388) |
2011
| Punjaisri, K., Wilson, A.b (2011) Internal branding process: Key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45 (9-10). pp. 1521-1537. ISSN 0309 -0566. (doi:10.1108/03090561111151871) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:61290) |
| Saunders, John, Wong, Veronica (2011) Manoeuvring Towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512. ISSN 0309-0566. (doi:10.1108/03090561111111307) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:31039) |
| Bian, Xuemei, Moutinho, Luiz (2011) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. European Journal of Marketing, 45 (1/2). pp. 191-215. ISSN 0309-0566. (doi:10.1108/03090561111095658) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30401) |
2007
| Petrovici, Dan Alex, Marinov, Marin (2007) Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing, 41 (3-4). pp. 307-326. ISSN 0309-0566. (doi:10.1108/03090560710728354) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:2254) |
| Chryssochoidis, George M., Krystallis, Athanassios, Perreas, Panagiotis (2007) Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products. European Journal of Marketing, 41 (11-12). pp. 1518-1544. ISSN 0309-0566. (doi:10.1108/03090560710821288) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52806) |
| Barnes, Stuart J., Bauer, Hans H., Neumann, Marcus M., Huber, Frank (2007) Segmenting cyberspace: A customer typology for the Internet. European Journal of Marketing, . ISSN 0309-0566. (doi:10.1108/03090560710718120) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34740) |
2005
| Barnes, Bradley R. (2005) Is the Seven-Year Hitch Premature in Industrial Markets? European Journal of Marketing, 39 (5/6). pp. 560-584. ISSN 0309-0566. (doi:10.1108/03090560510590719) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9230) |
2003
| Morris, Leigh, Abrams, Dominic, Randsley de Moura, Georgina, Durlach, Paula (2003) Delaying the inevitable? The effects of "time to think" on responses to innovative concepts. European Journal of Marketing, 37 (10). pp. 1440-1456. ISSN 0309-0566. (doi:10.1108/03090560310487185) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:4396) |
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| Chen, Ivy S.N., Wong, Veronica (2003) Successful Strategies of Newly Industrialised East Asian firms in Europe. European Journal of Marketing, 37 (1/2). pp. 275-297. ISSN 0309-0566. (doi:10.1108/03090560310453316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32885) |
2000
| Chryssochoidis, George M. (2000) Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34 (5/6). pp. 705-722. ISSN 0309-0566. (doi:10.1108/03090560010321992) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52850) |
1999
| Wood, Lisa M.C. (1999) Brand Valuation as a Measure of Market Power. European Journal of Marketing, 33 (5/6). pp. 612-630. ISSN 0309-0566. (doi:10.1108/03090569910262224) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9961) |
1998
| Doyle, Peter, Wong, Veronica (1998) Marketing and Competitive performance: An Empirical Study. European Journal of Marketing, 32 (5/6). pp. 514-535. ISSN 0309-0566. (doi:10.1108/03090569810216145) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32890) |
1989
| Hook, R.C., Czinkota, M. (1989) Export activities and prospects of hawaiian firms. European Journal of Marketing, 23 (11). pp. 27-35. ISSN 0309-0566. (doi:10.1108/03090569010006993) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58255) |
