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Repercussions of consumer confusion for late introduced differentiated products

Chryssochoidis, George M. (2000) Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34 (5/6). pp. 705-722. ISSN 0309-0566. (doi:10.1108/03090560010321992) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/03090560010321992

Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.

Item Type: Article
DOI/Identification number: 10.1108/03090560010321992
Uncontrolled keywords: Marketing research, Consumer behaviour, Organic food, Product differentiation
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > Kent Business School
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 14:48 UTC
Last Modified: 29 May 2019 16:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52850 (The current URI for this page, for reference purposes)
Chryssochoidis, George M.: https://orcid.org/0000-0001-9868-7119
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