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Repercussions of consumer confusion for late introduced differentiated products

Chryssochoidis, George M. (2000) Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34 (5/6). pp. 705-722. ISSN 0309-0566. (doi:10.1108/03090560010321992) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:52850)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1108/03090560010321992

Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.

Item Type: Article
DOI/Identification number: 10.1108/03090560010321992
Uncontrolled keywords: Marketing research, Consumer behaviour, Organic food, Product differentiation
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Kimberley Attard-Owen
Date Deposited: 07 Dec 2015 14:48 UTC
Last Modified: 16 Nov 2021 10:22 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/52850 (The current URI for this page, for reference purposes)

University of Kent Author Information

Chryssochoidis, George M..

Creator's ORCID: https://orcid.org/0000-0001-9868-7119
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