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Items where Author, Editor or other role is "Gupta, Suraksha"

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Number of items: 27.

D

Dennis, Charles, Brakus, Josko J., Gupta, Suraksha, Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: The role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963. (doi:10.1016/j.jbusres.2014.06.013) (KAR id:53410)
Format: PDF

F

Foroudi, P., Melewar, T.C., Gupta, S (2014) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 0148-2963. (doi:10.1016/j.jbusres.2014.06.015) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42647)

G

Gupta, Suraksha, Malhotra, N.K., Czinkota, M., Foroudi, P. (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.01.046) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58145)

Gupta, Suraksha, Malhotra, N.K., Czinkota, M., Foroudi, P. (2016) Marketing innovation : A consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963. (doi:10.1016/j.jbusres.2016.02.042) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:58143)

Gupta, Suraksha, Balmer, John M. T., Low, Brian (2015) Brands in, from and to emerging markets: The role of industrial relationships. Industrial Marketing Management, 51 (1). pp. 4-10. ISSN 0019-8501. (doi:10.1016/j.indmarman.2015.07.006) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53405)
Format: XML Word Processing Document (DOCX)

Gupta, Suraksha (2015) A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands. Thunderbird International Business Review, June (1). pp. 1-44. ISSN 1096-4762. E-ISSN 1520-6874. (doi:10.1002/tie.21732) (KAR id:53407)
Format: XML Word Processing Document (DOCX) Format: Microsoft Word

Gupta, Suraksha (2015) Enhancing Brand Equity Through Sustainability: Waste Recycling. Thunderbird International Business Review, June (1). pp. 1-26. ISSN 1096-4762. E-ISSN 1520-6874. (doi:10.1002/tie.21730) (KAR id:53406)
Format: XML Word Processing Document (DOCX) Format: PDF

Gupta, Suraksha (2015) A review of the accidental scholar: SAGE 2014, sage response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth, and John Yow. Review of: Accidental Scholar by Yow, John and Sheth, Jagish N.. Industrial Marketing Management, May . pp. 1-4. ISSN 0019-8501. (doi:10.1016/j.indmarman.2015.04.001) (KAR id:53409)
Format: XML Word Processing Document (DOCX)

Ghauri, Pervez and Suraksha, Gupta and Fatima, Wang (2015) Impact of multinationals on enhancing general capabilities in developing countries. Project report. European Union (Unpublished) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53424)
Format: XML Word Processing Document (DOCX)

Gupta, Suraksha, Czinkota, M., Melewar, T.C. (2013) Embedding knowledge and value of a brand into sustainability for differentiation. Journal of World Business, 48 (3). pp. 287-296. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.013) (KAR id:53413)
Format: PDF

Gupta, Suraksha, Kumar, V (2013) Sustainability as corporate culture of a brand for superior performance. Journal of World Business, 48 (3). pp. 311-320. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.015) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53414)
Format: PDF

Gupta, Suraksha, Malhotra, N. (2013) Marketing innovation: A resource-based view of international and local firms. Marketing Intelligence and Planning, 31 (2). pp. 111-126. ISSN 0263-4503. (doi:10.1108/02634501311312026) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42657)

Gupta, Suraksha and Melewar, T.C. and Czinkota, M., eds. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.012) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53416)
Format: PDF

Gupta, Suraksha, Melewar, TC, Dinnie, Keith (2013) Nation Branding: Issues, Insights and Impacts. Corporate Reputation Review, 16 (1). pp. 5-6. ISSN 1363-3589. (doi:10.1057/crr.2012.21) (KAR id:53419)
Format: PDF

Gupta, S.B, Gupta, Suraksha (2013) Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire. The Marketing Review, 13 (3). pp. 271-282. ISSN 1469-347X. (doi:10.1362/146934713X13747454353619) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42648)

Gupta, Suraksha, Navare, JYOTI, Melewar, TC (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501. (doi:10.1016/j.indmarman.2010.09.011) (KAR id:53421)
Format: Microsoft Word

Gupta, Suraksha, Melewar, T.C., Bourlakis, Michael A. (2010) A Relational Insight of Brand Personification in Business-to-Business Markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25574)

Gupta, Suraksha, Bourlakis, Michael, Melewar, TC (2010) A relational insight of brand personification in business-to-business markets. Journal of General Management, 35 (4). pp. 65-76. ISSN 0306-3070. E-ISSN 1759-6106. (doi:10.1177/030630701003500411) (KAR id:53422)
Format: PDF

Gupta, Suraksha, Melewar, TC, Bourlakis, M (2009) Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business and Industrial Marketing, 25 (5). pp. 395-403. ISSN 0885-8624. (doi:10.1108/08858621011058151) (KAR id:53420)
Format: PDF

Gupta, Suraksha, Grant, Susan, Melewar, TC (2008) The expanding role of intangible assets of the brand. Management Decision, 46 (6). pp. 948-960. ISSN 0025-1747. (doi:10.1108/00251740810882699) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:53423)
Format: PDF Format: PDF

M

Melewar, T.C., Gupta, Suraksha, Czinkota, M. (2013) Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation. Journal of World Business, 48 (3). pp. 285-286. ISSN 1090-9516. (doi:10.1016/j.jwb.2012.07.012) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42658)

Melewar, T.C., Pickton, D., Gupta, Suraksha, Chigovanyika, T. (2009) MNE executive insights into international advertising programme standardisation. Journal of Marketing Communications, 15 (5). pp. 345-365. ISSN 1352-7266. E-ISSN 1466-4445. (doi:10.1080/13527260802710316) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42662)

Melewar, T.C., Hayday, David, Gupta, Suraksha, Cohen, Geraldine (2008) EU Enlargement: A Case Study of Branding Standardisation. EuroMed Journal of Business, 3 (2). pp. 179-201. ISSN 1450-2194. (doi:10.1108/14502190810891227) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42663)

Melewar, T.C., Mui, H., Gupta, Suraksha, Knight, J. (2008) The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study. Marketing Intelligence and Planning, 26 (4). pp. 405-415. ISSN 0263-4503. (doi:10.1108/02634500810879304) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:42664)

S

Sinha, Piyush Kumar, Gupta, Suraksha, Rawal, Saurabh (2017) Brand Adoption by BoP Retailers. Qualitative Marketing Research: An International Journal, 20 (2). pp. 181-207. ISSN 1352-2752. (doi:10.1108/QMR-07-2014-0056) (KAR id:53418)
Format: PDF Format: XML Word Processing Document (DOCX)

Y

Yu, Qionglei, Foroudi, Pantea, Gupta, Suraksha (2018) Far apart yet close by: Social media and acculturation among international students in the UK. Technological Forecasting & Social Change, 145 . pp. 493-502. ISSN 0040-1625. (doi:10.1016/j.techfore.2018.09.026) (KAR id:69563)
Format: PDF

Yu, Q., Asaad, Y., Yen, D.A., Gupta, Suraksha (2017) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 0307-5079. (doi:10.1080/03075079.2016.1152467) (KAR id:67582)
Format: PDF

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