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Number of items: 13.
Article
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 0743-9156. (doi:https://doi.org/10.1509/jppm.16.226) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
![[img]](https://kar.kent.ac.uk/style/images/fileicons/application_pdf.png)
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| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2019) Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research, . ISSN 0148-2963. (doi:https://doi.org/10.1016/j.jbusres.2018.12.075) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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| Hasan, Md Rajibul and Lowe, Ben and Rahman, Mizen (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research, 20 (2). pp. 147-157. ISSN 1352-2752. (doi:https://doi.org/10.1108/QMR-04-2015-0032) (Full text available) |
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Book section
| Lowe, Ben and Hasan, Md Rajibul and Jose, Saju Vallaria (2018) A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces. In: Singh, Ramendra, ed. Bottom of Pyramid Marketing: Shaping and Developing BOP Markets. Marketing in Emerging Markets . Emerald. ISBN 978-1-78714-556-6. (In press) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Lowe, Ben and Hasan, Md Rajibul (2018) Adoption of Pro-poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda. In: Dwivedi, Yogesh K. and Rana, Nripendra P. and Slade, Emma L., eds. Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Resaerch Agenda. Advances in Theory and Practice of Emerging Markets . Springer International, pp. 243-254. ISBN 978-3-319-75012-5. E-ISBN 978-3-319-75013-2. (doi:https://doi.org/10.1007/978-3-319-75013-2) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Conference or workshop item
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2018) Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J.T., ed. Academy of International Business 2018 Annual Meeting. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Lowe, Ben and Sullivan-Mort, Gillian and Hasan, Md Rajibul (2018) Connecting with Consumers in Subsistence Marketplaces: An Abstract. In: Rossi, Patricia and Krey, Nina, eds. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer pp. 29-30. ISBN 978-3-030-02567-0. (doi:https://doi.org/10.1007/978-3-030-02568-7_10) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, John K. and Goffin, Keith and Hatchuel, Armand, eds. 25th Innovation and Product Development Management Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, Peter C., ed. 46th EMAC Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2017) Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, Michel, ed. 2017 Royal Bank International Research Seminar. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Hasan, Md Rajibul and Lowe, Ben and Petrovici, Dan Alex (2016) Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: 19th Annual AMS World Marketing Congress. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
Thesis
| Hasan, Md Rajibul (2016) Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid. Doctor of Philosophy (PhD) thesis, University of Kent. (Full text available) |
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