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Number of items: 45.

Article

Lowe, Ben and Barnes, Bradley R. (2012) Consumer perceptions of monetary and non-monetary introductory promotions for new products. Journal of Marketing Management, 28 (5-6). pp. 621-651. ISSN 0267-257X. (Full text available)
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Lowe, Ben and Barnes, Bradley R. and Rugimbana, Robert (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology & Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. (Full text available)
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Soltani, Ebrahim and Barnes, Bradley R. and Syed, Jawad and Liao, Ying-Ying (2012) Does Management's Approach Impede Service Quality? Production Planning & Control, 23 (7). pp. 523-540. ISSN 0953-7287. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Thwaites, Des and Lowe, Ben and Monkhouse, Lien L. and Barnes, Bradley R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. (Full text available)
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Barnes, Bradley R. and Siew, V.T. and Wood, Lisa M.C. (2012) Investigating cosmetics advertising in Malaysia. Journal of International Advertising . (Submitted) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and O'Reilley, D. and Lowe, Ben (2009) Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships. Journal of Strategic Management Education, 5 (3-4). pp. 151-166. ISSN 1649-3877. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Naude, Pete and Michell, Paul C.N. (2007) Perceptual gaps and similarities in buyer-seller dyadic relationships. Industrial Marketing Management, 36 (5). pp. 662-675. ISSN 0019-8501 . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Berthon, Pierre and Pitt, Leyland and van der Merwe, Rian (2007) Analysing Theory Networks: Identifying the Pivotal Theories in Marketing and their Characteristics. Journal of Marketing Management, 23 (3/4). pp. 181-206. ISSN 0267-257X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. (2007) Analysing service quality: The case of post-graduate Chinese students. Total Quality Management and Business Excellence, 18 (3-4). pp. 313-331. ISSN 1478-3371. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. (2007) Comparing service quality among EU and international postgraduate management students. International Journal of Management Education, 6 (1). pp. 15-25. ISSN 1472-8117 . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Yen, Dorothy A. and Yu, Qionglei and Barnes, Bradley R. (2007) Focusing on relationship dimensions to improve the quality of Chinese Western business-to-business exchanges. Total Quality Management and Business Excellence, 18 (8). pp. 889-899. ISSN 1478-3363 . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Prinsloo, M. and Pitt, Leyland and Tudhope, L. (2007) Physician Compliance and Market Demographics. Journal of Medical Marketing, 7 (1). pp. 64-70. ISSN 1745-7904. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. (2007) Relationship quality in business relationships: An international perspective. Total Quality Management and Business Excellence, 18 (8). pp. 845-846. ISSN 1478-3363 . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Leonidou, Leonidas C. and Talias, Michael A. (2006) Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance and Conflict. Industrial Marketing Management, 35 (5). pp. 576-588. ISSN 0019-8501. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Chakrabarti, Ronika and Palihawadana, Dayananda (2006) Investigating the Export Activity of SMEs in International Healthcare Markets. Journal of Medical Marketing, 6 (3). pp. 209-221. ISSN 1745-7904. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Sheys, Tom and Morris, D.S. (2005) Analysing Service Quality: The Case of a US Military Club. Total Quality Management and Business Excellence, 16 (8/9). pp. 955-967. ISSN 1478-3363. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Naude, Pete and Michell, Paul C.N. (2005) Exploring Commitment and Dependency in Dyadic Relationships. Journal of Business-to-Business Marketing, 12 (3). pp. 1-26. ISSN 1051-712X. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Palihawadana, Dayananda and Barnes, Bradley R. (2005) Investigating Agency-Client Relationships in the Polish Advertising Industry. International Journal of Advertising, 24 (4). pp. 487-504. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. (2005) Is the Seven-Year Hitch Premature in Industrial Markets? European Journal of Marketing, 39 (5/6). pp. 560-584. ISSN 0309-0566. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Pitt, Leyland and van der Merwe, Rian and Berthon, Pierre and Salehi-Sangeri, Esmail and Barnes, Bradley R. (2005) Swedish BioTech SMEs: The Veiled Values in Online Networks. Technovation, 26 (5/6). pp. 553-560. ISSN 0166-4972. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Palihawadana, Dayananda and Barnes, Bradley R. (2004) Client Loyalty and Defection in the Corporate Legal Industry. Service Industries Journal, 24 (4). pp. 101-114. ISSN 0264-2069. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Fox, Martin T. and Morris, D.S. (2004) Exploring the Linkage Between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation. Total Quality Management and Business Excellence, 15 (5/6). ISSN 1478-3363. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Kitchen, Philip J. and Spickett-Jones, J. Graham and Yu, Qionglei (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Spickett-Jones, J. Graham and Kitchen, Philip J. and Barnes, Bradley R. (2004) Investigative Approaches to the Study of Advertising. Journal of Promotion Management, 11 (1). pp. 3-28. ISSN 1049-6491. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Palihawadana, Dayananda (2004) The Measurement and Enhancement of Service Quality in Dental Healthcare. Health Services Management Research, 17 . pp. 229-236. ISSN 0951-4848. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Carroll, Amy (2000) A Relationship Marketing Pilot Study of British and French Medium Sized Medical Firms. International Journal of Medical Marketing, 1 (2). ISSN 1745-7025. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Morris, D.S. (2000) Revising Quality Awareness Through Internal Marketing: An Exploratory Study Among French and English Medium-Sized Firms. Total Quality Management, 11 (4/5/6). S473-S483. ISSN 0954-4127. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Lam, F.Y. and Lynch, James E (2000) Internal Marketing in Financial Services: A Case Study. Journal of Financial Services Marketing, 4 (3). ISSN 1363-0539. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Lynch, James E and Morris, D.S. (1999) Relationship Marketing Needs Total Quality Management. Total Quality Management, 10 (4/5). s659-s665. ISSN 0954-4127. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Conference or workshop item

Lowe, Ben and Barnes, Bradley R. (2009) Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products. In: Academy of Marketing Annual Conference, 7th - 9th July 2009, Leeds Metropolitan University. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Lowe, Ben and Barnes, Bradley R. (2009) Discounting and the Face Value Effect. In: European Academy of Marketing 38th Conference, 26th - 29th May 2009, Audenica School of Management, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Yen, Dorothy A. (2006) Do Chinese and Western Business-to-Business Relationships Share Similar Behavioural Constructs? An Exploration, Concept and Research Agenda. In: Academy of International Business Conference, Beijing, China. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Chakrabarti, Ronika (2006) Motivation in Buyer-Seller Relationship Exchange: An International Agent/Distributor Perspective. In: Academy of Marketing Conference, Middlesex, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Yen, Dorothy A. (2004) Exploring Dyadic Business-to-Business Relationships from the Western and Eastern Perspectives. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Yu, Qionglei (2004) Investigating the Impact of International Cosmetics Advertising in China. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Fox, Martin T. and Morris, D.S. (2003) Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation. In: 8th World Congress for Total Management, United Arab Emirates. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Kitchen, Philip J. and Spickett-Jones, J. Graham (2002) Integrated Marketing Communications. In: Academy of Marketing Conference, Nottingham, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Palihawadana, Dayananda (2001) Internet Marketing - Experience of Used Car Sales Firms in Britain. In: Academy of Marketing Conference, Cardiff, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Carroll, Amy and Lynch, James E (2000) Relationship Marketing and the Medium Sized Enterprise: An Exploratory Study. In: Academy of Marketing Conference , 5-7 July, 2000, Derby, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Lam, F.Y. and Lynch, James E (1999) Internal Marketing in Financial Services: A Case Study. In: Academy of Marketing Conference, Stirling, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Lynch, James E (1999) Relationship Marketing (RM) and the Medium Sized Enterprise (MSE): An Exploratory Study. In: British Academy of Management Annual Conference, Manchester, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Carroll, Amy (1999) The Impact of Culture on Relationship Marketing: Was it Good for You? In: Academy of Marketing Conference, Stirling, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Lynch, James E (1998) Relationship Marketing and the Medium Sized Enterprise. In: Academy of Marketing Conference, Sheffield, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Barnes, Bradley R. and Gregory, M. (1997) War, Peace and Sustainable Development: Issues of Land Mine Clearance. In: Strategic Planning and Development Conference, Developing Economies in Perspective. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

This list was generated on Thu Aug 27 19:54:46 2015 BST.