Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market

Barnes, Bradley R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	B.R. Barnes
Date Deposited:	01 Sep 2008 19:51 UTC
Last Modified:	17 Apr 2014 15:26 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes)