Barnes, Bradley R. and Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (The full text of this publication is not available from this repository)
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Abstract
Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculties > Social Sciences > Kent Business School > Marketing |
| Depositing User: | B.R. Barnes |
| Date Deposited: | 01 Sep 2008 19:51 |
| Last Modified: | 17 Apr 2014 15:26 |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes) |
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