Barnes, Bradley R., Davies, A. (2001) Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market. International Journal of Medical Marketing, 1 (4). pp. 340-350. ISSN 1469-7025. (doi:10.1057/palgrave.jmm.5040045) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:9278)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: https://doi.org/10.1057/palgrave.jmm.5040045 |
Abstract
Presents a case study focusing on the key drivers of medium-sized supplier Elektra Oncology Systems Limited's product portfolio development strategy. Goals established by Elektra to strategically manage the business successfully; Key drivers for the product portfolio; Product development that has led to the revamping of the Elektra product portfolio.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1057/palgrave.jmm.5040045 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Marketing Divisions > Kent Business School - Division > Kent Business School (do not use)
|
| Depositing User: | B.R. Barnes |
| Date Deposited: | 01 Sep 2008 19:51 UTC |
| Last Modified: | 20 May 2025 11:43 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/9278 (The current URI for this page, for reference purposes) |
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