Items where Author, Editor or other role is "Luo, Eddie"
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| Hafiz, Afshan (2025) Life events: A classification study and an exploration of consumer behaviour by cluster. Doctor of Philosophy (PhD) thesis, University of Kent,. (doi:10.22024/UniKent/01.02.109383) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:109383) |
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| Han, Wei, Luo, Yong (Eddie), Huang, Qihai, Yang, Jun (2022) The role of opportunity feasibility beliefs and bribery on resource acquisition speed and new venture emergence. Journal of Business Research, 149 . pp. 518-527. ISSN 0148-2963. (doi:10.1016/j.jbusres.2022.05.025) (KAR id:95417) |
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| Lowe, Ben, Laffey, Des, Luo, Yong (Eddie) (2025) Advertising and generative AI: How can advertisers leverage new AI tools? Introducing a special issue on generative AI in advertising. Journal of Advertising Research, 65 (2). pp. 146-149. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.1080/00218499.2025.2494973) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:109720) |
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| Luo, Yong (Eddie), Wong, Veronica, Chou, Ting-Jui (2016) The role of product newness in activating consumer regulatory goals. International Journal of Research in Marketing, 33 (3). 600 - 611. ISSN 0167-8116. (doi:10.1016/j.ijresmar.2015.09.008) (KAR id:79242) |
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| Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2023) The Advertisement Puts Me Down, But I Like It: Examining an Emerging Type Of Audience-Targeted Negative Advertisement. Journal of Advertising Research, 63 (2). pp. 160-171. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.2501/JAR-2023-010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100453) |
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| Tang, Xiaofei, Luo, Yong (Eddie), Zhou, Pan, Lowe, Ben (2023) Regulating sharing platforms in lateral exchange markets: The role of power and trust. European Journal of Marketing, 57 (4). pp. 1014-1036. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0432) (KAR id:99909) |
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| Xu, Jiaqi, Tang, Xiaofei, Lin, Hongxia, Luo, Yong (Eddie) (2025) The impact of recommender type on tourist price sensitivity to travel plans. Journal of Travel Research, 64 (7). pp. 1680-1700. ISSN 0047-2875. E-ISSN 1552-6763. (doi:10.1177/00472875241261633) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:106723) |
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