Items where Author, Editor or other role is "Luo, Eddie"
Number of items: 5.
2024
Xu, Jiaqi, Tang, Xiaofei, Lin, Hongxia, Luo, Yong (Eddie) (2024) The impact of recommender type on tourist price sensitivity to travel plans. Journal of Travel Research, . ISSN 0047-2875. E-ISSN 1552-6763. (doi:10.1177/00472875241261633) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:106723) |
2023
Sun, Hongjie, Luo, Yong (Eddie), Liu, Feifei, Lowe, Ben (2023) The Advertisement Puts Me Down, But I Like It: Examining an Emerging Type Of Audience-Targeted Negative Advertisement. Journal of Advertising Research, 63 (2). pp. 160-171. ISSN 0091-3367. E-ISSN 1557-7805. (doi:10.2501/JAR-2023-010) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:100453) |
Tang, Xiaofei, Luo, Yong (Eddie), Zhou, Pan, Lowe, Ben (2023) Regulating sharing platforms in lateral exchange markets: The role of power and trust. European Journal of Marketing, 57 (4). pp. 1014-1036. ISSN 0309-0566. (doi:10.1108/EJM-06-2021-0432) (KAR id:99909) |
2022
Han, Wei, Luo, Yong (Eddie), Huang, Qihai, Yang, Jun (2022) The role of opportunity feasibility beliefs and bribery on resource acquisition speed and new venture emergence. Journal of Business Research, 149 . pp. 518-527. ISSN 0148-2963. (doi:10.1016/j.jbusres.2022.05.025) (KAR id:95417) |
2016
Luo, Yong (Eddie), Wong, Veronica, Chou, Ting-Jui (2016) The role of product newness in activating consumer regulatory goals. International Journal of Research in Marketing, 33 (3). 600 - 611. ISSN 0167-8116. (doi:10.1016/j.ijresmar.2015.09.008) (KAR id:79242) |