Browse by Journal

Group by: Creator's name | Item Type | Date | No Grouping

Jump to: 2021 | 2015 | 2012 | 2010

Number of items: 7.

2021

Upadhye, Bilwa, Sivakumaran, Bharadhwaj, Pradhan, Debasis, Lyngdoh, Teidorlang (2021) Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination. Psychology & Marketing, . ISSN 0742-6046. (doi:10.1002/mar.21490) (KAR id:87762)

2015

Lowe, Ben, Souza-Monteiro, Diogo M., Fraser, Iain M (2015) Changing Food Consumption Behaviors. Psychology & Marketing, 32 (5). pp. 481-485. ISSN 0742-6046. (doi:10.1002/mar.20793) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47834)

Lowe, Ben, Fraser, Iain, Souza-Monteiro, Diogo M (2015) A change for the better? Digital health technologies and changing food consumption behaviors. Psychology & Marketing, 32 (5). pp. 585-600. ISSN 0742-6046. E-ISSN 1520-6793. (doi:10.1002/mar.20802) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:47835)

2012

Lowe, Ben, Barnes, Bradley R., Rugimbana, Robert (2012) Discounting in International Markets and the Face Value Effect: A Double-Edged Sword? Psychology & Marketing, 29 (3). pp. 144-156. ISSN 0742-6046. (doi:10.1002/mar.20511) (KAR id:28292)

Thwaites, Des, Lowe, Ben, Monkhouse, Lien L., Barnes, Bradley R. (2012) The Impact of Negative Publicity on Celebrity Ad Endorsements. Psychology & Marketing, 29 (9). pp. 663-673. ISSN 0742-6046. (doi:10.1002/mar.20552) (KAR id:23560)

Barnes, Stuart J., Pressey, Andrew D. (2012) In Search of the ‘Meta-Maven’: An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels. Psychology & Marketing, 29 (3). pp. 167-185. ISSN 0742-6046. (doi:10.1002/mar.20513) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34658)

2010

Lowe, Ben, Alpert, Frank (2010) Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories. Psychology & Marketing, 27 (9). pp. 846-873. ISSN 0742-6046. (doi:10.1002/mar.20361) (KAR id:31042)

This list was generated on Mon Apr 29 22:27:21 2024 BST.