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Number of items: 3.
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Chen, Ivy S.N., Wong, Veronica (2000) International strategies of NIC firms in Europe. Journal of Euromarketing, 8 (3). pp. 1-28. ISSN 1049-6483. (doi:10.1300/J037v08n03_01) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32837) |
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Marinov, Marin, Petrovici, Dan Alex, Marinova, Svetla (2008) Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (doi:10.1080/10496480802134662) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:23442) |
Marinov, Marin, Petrovici, Dan Alex (2008) Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing, 17 (2). pp. 81-93. ISSN 1049-6483. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:27895) |