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International strategies of NIC firms in Europe

Chen, Ivy S.N., Wong, Veronica (2000) International strategies of NIC firms in Europe. Journal of Euromarketing, 8 (3). pp. 1-28. ISSN 1049-6483. (doi:10.1300/J037v08n03_01) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1300/J037v08n03_01

Abstract

This article reports on a study of the international strategies of South Korean, Taiwanese, Hong Kong, and Singapore firms in advanced industrialized markets. Thirty-four cases of international strategies were cluster analyzed to identify common strategies. Four main strategies were identified together with their attendant firm characteristics and performance. They include: (1) A strategy of differentiation with aggressive growth objectives and a high degree of parent company support; (2) Low cost strategy and broad product coverage; (3) A focus strategy with limited product range and highly decentralized operation; and (4) A conservative strategy concentrating chiefly on manufacturing skills and serving mainly OEM customers. Variation in performance across clusters was not statistically significant.

Item Type: Article
DOI/Identification number: 10.1300/J037v08n03_01
Uncontrolled keywords: Competitive strategy, International market expansion, NIC firms, Organization, Performance, industrial practice, management practice, strategic approach
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Jan 2013 10:59 UTC
Last Modified: 29 May 2019 09:54 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32837 (The current URI for this page, for reference purposes)
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