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Instance: The Builder’s Association

Klich, Rosemary E. (2010) Instance: The Builder’s Association. In: Bay Cheng, Sarah and Lavender, Andy and Nelson, Robin and Kattenbelt, Chiel, eds. Mapping Intermediality in Performance. Amsterdam University Press, Amsterdam, pp. 149-156. ISBN 978-90-8964-255-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:45392)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.


This essay explores the position of the human in the space of technology by examining Super Vision, The Builders Association’s ninth major work since the company’s formation in 1994. Created in collaboration with multimedia company dBox, it explores the concept of “data bodies”; the versions of ourselves that exist as the collation of all the data files that collectively store our information. The perceived supremacy of information has altered our social, economic, and creative practices and the concept of the “data-body” explored in Super Vision epitomises the contemporary cultural tendency to perceive information as dominant over the material world. This case study will explore how Super Vision presents the human as positioned within what Katherine Hayles has labelled “a condition of Virtuality” defined as “the cultural perception that material objects are interpenetrated by information patterns” (2000, 69, original emphasis). This essay uses Hayles’ semiotics of Virtuality to provide a point of departure from which to address the complex and dynamic intermingling of presence, absence, pattern and randomness that occurs in intermedial performance. Such an analytical framework foregrounds the intersections of these dialectics and enables theatre analysis to avoid reinforcing the distinction of the live and the mediatised, and focus instead on the patterns and rhythms created across media.

Item Type: Book section
Subjects: N Visual Arts > NX Arts in general
P Language and Literature > PN Literature (General) > PN2000 Dramatic representation. The theatre
Divisions: Divisions > Division of Arts and Humanities > School of Arts
Depositing User: R. Klich
Date Deposited: 24 Nov 2014 11:00 UTC
Last Modified: 16 Nov 2021 10:18 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Klich, Rosemary E..

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