Browse by Person (creator, editor, contributor, etc.)
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Number of items: 17.
2019
| Yu, Q. (2019) Investigating Internal Market Orientation: Is Context Relevant. Qualitative Market Research, . ISSN 1352-2752. (In press) (doi:https://doi.org/10.1108/QMR-12-2017-0159) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
![[img]](https://kar.kent.ac.uk/style/images/fileicons/application_pdf.png)
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2018
| Yu, Q. and Hu, Xini (2018) Internal market orientation and the organizational performance. In: 47th EMAC Conference, 29 May - 1 June 2018, Glasgow, UK. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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| Yu, Q. (2018) Tourism Boycott: Types of incidents, price promotion and consumer identity. In: 2018 Global Marketing Conference Proceeding. (Full text available) |
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| Yu, Q. and McManus, Richard and Yen, Dorothy A. (2018) Chinese tourist boycott and the consequential economic impact: A case study of eight events. In: 47th EMAC Conference proceeding. (Submitted) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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2017
| Yu, Q. and Asaad, Y. and Yen, D.A. and Gupta, Suraksha (2017) IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education, 43 (1). pp. 37-56. ISSN 0307-5079. (doi:https://doi.org/10.1080/03075079.2016.1152467) (Full text available) |
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| Cappellini, B. and Hosany, S. and Yen, D.A. and Yu, Q. (2017) Away from home: How young Chinese consumers travel with global brands? Journal of Retailing and Consumer Services, . ISSN 0969-6989. (doi:https://doi.org/10.1016/j.jretconser.2017.10.012) (Full text available) |
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| Yu, Q. and Yen, D.A. and Barnes, B.R. and Huang, Y.-A. (2017) Enhancing firm performance through internal market orientation and employee organizational commitment. International Journal of Human Resource Management, . ISSN 0958-5192. (doi:https://doi.org/10.1080/09585192.2017.1380059) (Full text available) |
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2016
| Cappellini, Benedetta and Hosany, S. and Yen, Dorothy and Yu, Q. (2016) Away from Home: How Little Emperors Travel with Global Brands? Core and Contextual Meanings of Global Brands. In: 2016 Global Marketing Conference at Hong Kong Proceedings. 2016 GMC at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations (doi:https://doi.org/10.15444/GMC2016.04.05.02) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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| Yu, Q. and Barnes, Bradley R. (2016) Internal market orientation leveraging firm performance via internal success. In: 2016 GMC at Hong Kong Proceedings. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) |
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2015
| Barnes, Bradley R. and Siu, n.y.n. and Yu, Q. and Chan, s.s.y. (2015) Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen. International Journal of Advertising, 28 (2). pp. 369-393. ISSN 0265-0487. (doi:https://doi.org/10.2501/S0265048709200606) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2014
| Yu, Q. (2014) Chain Operation and Diversification. In: Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Bei jing : Jing ji ke xue chu ban she, 2014.. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Yu, Q. (2014) Market Forms Integration. In: Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Bei jing : Jing ji ke xue chu ban she, 2014.. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Yu, Q. (2014) Products and Branding. In: Zheng, Yong Jun, ed. Market Innovation and Industry Development: Decoding the Mode of Haining China Leather City. Jing ji ke xue chu ban she. ISBN 978-7-5141-4898-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2009
| Ashnai, B. and Smirnova, M and Kouchtch, S and Yu, Q. and Barnes, B.r. (2009) Assessing Relationship Quality in Four Business-to-Business Markets. Marketing Intelligence and Planning, 27 (1). pp. 86-102. ISSN 0263-4503. (doi:https://doi.org/10.1108/02634500910928353) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2007
| Yen, Dorothy A. and Yu, Q. and Barnes, Bradley R. (2007) Focusing on relationship dimensions to improve the quality of Chinese Western business-to-business exchanges. Total Quality Management and Business Excellence, 18 (8). pp. 889-899. ISSN 1478-3363. (doi:https://doi.org/10.1080/14783360701350813) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2004
| Barnes, Bradley R. and Kitchen, Philip J. and Spickett-Jones, J. Graham and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. International Journal of Advertising, 23 (3). pp. 361-387. ISSN 0265-0487. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Bradley R. and Yu, Q. (2004) Investigating the Impact of International Cosmetics Advertising in China. In: International Conference on East-West Identities: Globalisation, Localisation and Hybridisation, February 2004, Hong Kong Baptist University. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
