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Number of items: 12.
2015
| Barnes, Stuart J. and Mattsson, Jan and Hartley, Nicole (2015) Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting & Social Change, 92 . pp. 12-24. ISSN 0040-1625. (doi:https://doi.org/10.1016/j.techfore.2014.10.017) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2014
| Barnes, Stuart J. and Mattsson, Jan and Sørensen, Flemming (2014) Destination Brand Experience and Visitor Behaviour:Testing a scale in the tourism context. Annals of Tourism Research, 48 (Sept.). pp. 121-139. ISSN 0160-7383. (doi:https://doi.org/10.1016/j.annals.2014.06.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2011
| Barnes, Stuart J. and Mattsson, Jan (2011) Exploring the Fit of Real Brands in the Second Life Virtual World. Journal of Marketing Management, 27 (9-10). pp. 934-958. ISSN 0267-257X. (doi:https://doi.org/10.1080/0267257X.2011.565686) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2011) The Role of Brand Destination Experience in Determining Revisit Intention. In: Australia and New Zealand Marketing Academy Conference, Perth, Australia. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2011) Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method. International Journal of Online Marketing, 1 (1). pp. 1-11. ISSN 2156-1753. (doi:https://doi.org/10.4018/ijom.2011010101) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2010
| Barnes, Stuart J. and Mattsson, Jan (2010) Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden). In: AMA Summer Educator’s Conference, Boston. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2009
| Barnes, Stuart J. and Mattsson, Jan (2009) Segmenting Consumers via Perceptions of Brand Value in Virtual Worlds. In: Australian and New Zealand Marketing Academy Conference, Melbourne, Australia. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, Chicago. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2009) Testing Perceptions of Value Between Real and Virtual Worlds. In: European Marketing Academy Conference, Nantes, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
2008
| Barnes, Stuart J. and Mattsson, Jan (2008) Measuring Brand Value in Real and Virtual Worlds: An Axiological Approach Using PLS. In: AMA Summer Educator’s Conference, San Diego. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2008) Brand Value in Virtual Worlds: An Axiological Approach. In: European Marketing Academy Conference, Brighton. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
| Barnes, Stuart J. and Mattsson, Jan (2008) Brand value in virtual worlds: an axiological approach. Journal of Electronic Commerce Research, 9 (3). pp. 195-205. ISSN 1938-9027. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) |
