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Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden)

Barnes, Stuart J., Mattsson, Jan (2010) Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden). In: AMA Summer Educator’s Conference, Boston. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34681)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 17 Jul 2013 10:31 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34681 (The current URI for this page, for reference purposes)
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