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Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds

Barnes, Stuart J., Mattsson, Jan (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, Chicago. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 17 Jul 2013 14:24 UTC
Last Modified: 29 May 2019 10:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34702 (The current URI for this page, for reference purposes)
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