Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds

Barnes, Stuart J., Mattsson, Jan (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, Chicago. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34702)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > HA Statistics > HA33 Management Science
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Catherine Norman
Date Deposited:	17 Jul 2013 14:24 UTC
Last Modified:	16 Nov 2021 10:12 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/34702 (The current URI for this page, for reference purposes)

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