Barnes, Stuart J.,
Mattsson, Jan
(2009)
Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds.
In: AMA Summer Educator’s Conference, Chicago.
(Unpublished)
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:34702)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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