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Brand Value in Virtual Worlds: An Axiological Approach

Barnes, Stuart J., Mattsson, Jan (2008) Brand Value in Virtual Worlds: An Axiological Approach. In: European Marketing Academy Conference, Brighton. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 17 Jul 2013 14:55 UTC
Last Modified: 29 May 2019 10:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34708 (The current URI for this page, for reference purposes)
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